As much as we would like to think Facebook is the most powerful social media tool, our friends at Omnicore make a good argument that Pinterest has really picked up the pace and is here to rule over all the other social media tools.

Here are the key points from the infographic:

  • Pinterest has 70 million users
  • There are 2.5 million monthly page views
  • Pinterest attracts 1090 visitors per minute
  • Pinterest user stays on the site for 15.8 minutes
  • Pinterest is overwhelmingly used by women with a 83% women to 17% men ratio
  • Pinterest is most popular among 35-54 years old users followed by 32% of 18-34 years old users
  • 50% of US moms who use Pinterest would follow a brand if rewards were offered to them
  • 81% of U.S. women online trust Pinterest as a reliable source for information and advice
  • Pinterest tops the chart with the most activity in categories such as cooking & dining, DIY & crafts, health info, funny & human interest, fashion & beauty, and tech
  • 90% of US online specialty retailers use Pinterest
  • 46% of online shoppers in the U.S. have made a purchase based on a recommendation via Pinterest

Ready for more? Great. Here’s the full infographic:

About the Author: Samantha Gale is a social media and content marketing specialist working for 60 Second Communications, a full-service marketing agency working with brands around the globe.