In the last few days we have covered many social media platforms such as Facebook, Pinterest, Snapchat, and Groupon. There is one important platform that has not been covered yet. How can we forget Twitter?
Any social media discussion series is incomplete without Twitter. It has provided us with the ability to share our thoughts, complaints, and concerns in a simple, but powerful manner. For any company, Twitter is a simple tool that let’s you provide a piece of your company’s culture to your customers.
Our Friends at Quick Sprout are giving us the insight on how to increase our twitter engagement by understanding a few of the consumer behavior trends.
Here are the key points from the infographic:
- Twitter has 555 million users
- 115 million users actively participate on Twitter
- There are 5700 Tweets per second
- 75% of businesses are on Twitter
- 33% of Twitter users follow a brand
- 79% of Twitter users are more likely to recommend brands they follow
- 50% of shoppers made purchases based on recommendations found through a social network
- Asking followers to retweet has a 4x higher retweet rate
- For every 100 users you follow, 31 will follow you back
- Followers are 72% more likely to buy from you
- 73% of followers want updates on future products
- 61% of followers want to offer ideas and feedback, so start engaging with them
- Offering your followers a special promotion offer increases the likelihood of them purchasing by 349%
Ready for more? Great. Here’s the full infographic:
View Comments (6)
Thanks for sharing this infographic. I agree with you, Twitter is one of the most powerful social media platforms that you could use for your business. You just have to use it the right way to see a positive result.
Great to hear from you, Barbara!
Thanks for your insight; I am a new user regarding Twitter and I am trying to grow my connections the old fashion way: relationships. Is there any advice that would be very helpful? Thanks again.
Hi Herb -- Depending on what profession you're in, I would suggest using Twitter and all other social media to supplement your existing efforts. Social media isn't a silver bullet (no pun) -- it's a great tool to use in addition to your other sales and marketing programs. Good luck!
I am fervent in not only Twitter, but Facebook and LinkedIn, as well. Additionally, I would like to either do an e-blast or blog, however, it takes a little bit more time than first anticipated; I am figuring it out very slowly regarding the aspects of not only social media, but other marketing avenues, as you suggested. So, thank you for the suggestions and I will forward to following your post with my thanks. (FYI - @hwsilverman)
Sounds great, Herb. Thanks!