Our friends at Blue Chip Marketing have presented some intriguing details about shopping apps and their usage. Here are a few key points from the infographic (below):
- 56% of people in the U.S. own a smartphone and 35% own a tablet
- 30% of the digitally savvy people own both a tablet & smartphone
- 2 out of 5 digitally savvy people in the U.S. have a store app
- 55% use a shopping app once a week or more often
- 4 out of 10 males have a store app and 4.5 out of 10 women have a store app
- 44% of 18-34 year olds, 46% of 35-54 year olds, and 34% of 55+ year olds have a store app
- 25% of the store app owners use it for coupons as to 24% use it for big box stores
- The top reason for getting store apps is to get coupons (53%) followed by seeing sales/circulars
- The store apps have influenced 40% of the people’s store choice, 56% people’s product choice and 47% of people’s brand choice
- 72% of the people use the store apps to Pre-Shop
- 74% of primary shoppers sometimes/always use a shopping list
- 4 out of 5 items in the average shopping cart are from the shopping list
- 58% of typical shoppers are “totally comfortable” with mobile ads
- 58% felt mobile ads introduced them to something new or introduced a new brand
- 40% of shoppers will add a new product to the shopping list based on a new recipe/meal
- 34% of shoppers will add a new product to the shopping list based on a friend’s recommendation
Are you ready for more? Here is the full infographic:
View Comments (2)
Great infographic. The number of people who uses smartphones and tablets to shop online is getting bigger. It's not impossible that the numbers we see in this infographic will be double in the coming years. And marketers should take advantage of optimizing a mobile friendly site to see a positive result in their campaign.
Well said, Barbara. Thanks for stopping by!