Do you find yourself wondering how Twitter should fit into your sales and marketing strategy? Are you simply using it because it’s one of the “big 3” in social media? Especially with Facebook apps and the data surrounding sites like Pinterest, it can be hard to look at Twitter and see it as a sales-generating opportunity.

But that’s because you’re doing it wrong.

Twitter offers a unique opportunity with its social listening capabilities. By actively and aggressively monitoring consumer Tweets for mentions, keywords, and sentiment, you can insert your brand into the conversation when it matters most: the very moment it’s on their minds.

60 Second Marketer conducted primary research along with our sponsor BKV to determine how well brands in various verticals are responding to these opportunities on Twitter. We then tool those results, combined with basic marketing principles and consumer behavior patterns, and compiled the best practices for social listening on Twitter. The full whitepaper is available by clicking the image below.

About the Author: Samantha Gale is a social media and content marketing specialist working for 60 Second Communications, a full-service marketing agency working with brands around the globe.