Proximity Marketing is one of the hottest new trends in business. Apple’s iBeacon, Google’s Eddystone, and Hotspot Revenue’s TalkingWiFi all use Proximity Marketing technologies to connect brands to their customers in real time.
Want to find out more? Then check out the infographic created by Hotspot Revenue below. In it you’ll find lots of facts about this new marketing technology, including how much spending on it is expected to increase over the next five years and why this form of marketing is so popular with customers.
(Disclosure from Jamie: I have in the past and currently provide marketing consulting services to Hotspot Revenue, one of the companies mentioned in this post.)
About the Author: Jamie Turner is the CEO of the 60 Second Marketer and 60 Second Communications, a marketing optimization firm that helps businesses improve the impact of their marketing by 10% or more. He is the co-author of “How to Make Money with Social Media” and “Go Mobile” and is a popular marketing speaker at events, trade shows and corporations around the globe.
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Great job at listing down the facts that highlight need for businesses to invest in proximity marketing. And one of the primary reasons behind this is definitely that going ahead pure play e-commerce cannot work alone. The future of commerce is a multi-channel strategy that blurs the online and offline worlds. Today businesses all over are busy trying to leverage beacons to create location-aware messaging and engage with their audience at the right time.Yet, inspite of all the hype around beacons, many marketers even today are not quite sure about how to put beacons to use.We have discussed a few proximity marketing best practices here: http://www.business2community.com/consumer-marketing/top-4-proximity-marketing-best-practices-01365432
Thanks for sharing, Devika. Much appreciated. The post on Business2Community looks good.