It is no surprise that the digital marketing landscape has changed dramatically over the past decade. If you’re not actively using social media, SEO best practices, and content marketing in your business to network and engage with your audience, you’re missing out on one of the biggest business opportunities of our time.

If you’re like most businesspeople, you may be interested in learning about the top digital marketing tools you can use to grow your revenues and drive traffic to your website. What follows is a list of the most important tools you can use to accomplish your goals of effectively using digital marketing in your business.

Social Media Tools

BuzzSumoAnalyze what content performs best for any topic or competitor. Find the key influencers to promote your content.

Canva: Canva lets you create stylish, striking visuals for social media posts and content projects with an effortless drag-and-drop interface.

Social Warfare: I use this tool on the 60 Second Marketer as a way to make sharing fast and easy. Worth checking out, if you have a blog.

Hootsuite: Enhance your social media management with HootSuite, the leading social media dashboard.

QuickSprout: Free tool from Neil Patel that measures a website’s SEO, social media impact, mobile responsiveness, and more.

SharedCount: Track URL shares, likes, tweets, and more per page.

Sprout Social: Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence.

Agorapulse: This is a social media management platform that can help you organize and stay in touch with your followers.

Need more customers? Learn how to become a featured resource.

WooRank: Use WooRank to improve your website rankings & online visibility through SEO, Social Media, Usability and much more.

SEO Tools

Ahrefs: Perform compeitive backlinks analysis with the largest and the freshest index of live links. Index is updated every 15 minutes.

Google Keywords Planner: The free AdWords tool can help identify a wide range of keywords and associated data for uses in your AdWords campaigns as well as content marketing and SEO.

Majestic: Majestic is a link intelligence tool for SEO and Internet PR and Marketing. The site Explorer shows inbound link and site summary data.

Moz Local: MozLocal helps local businesses rank competitively in local search engines results, making smaller sites as visible as possible.

Moz Open Site Explorer: Perform competitive link research, explore backlinks, anchor text, and more for free.

MozBar: The MozBar browser extension lets you perform a range of SEO tasks from your browser, including keyword ranking research, an authority audit, schema validation, and SEO metric reporting.

Outreach Plus: OutreachPlus is an email outreach tool that automates the process of sending and tracking highly personalized emails to generate more traffic, leads and PR.

SEM Rush: Search for detailed competitive and paid keyword data by domain or keyword, and see what everyone else is up to.

SEO Book: SEO Book offers a wide range of free SEO tools to SEO professionals and DIY webmasters for keyword research, meta tag generation and link suggestions.

TextBroker: No matter what type of content you’re looking for, Textbroker is your answer. At Textbroker, you only pay for the number of words you order.

UberSuggest: Get thousands of keyword ideas in a minute with this amazing keyword suggestion tool: Übersuggest is Google Suggest on steroids!

Upwork: Find freelancers on Upwork – the world’s largest online workplace where savvy businesses and professional freelancers go to work.

Yoast: Yoast, the most complete WordPress SEO Plugin, optimizes your WordPress site by easily adding meta tags and an automatically generated XML sitemap.

Conversion Optimization Tools

Optimizely: Improve conversions through A/B Testing, Split Testing and Multivariate Testing with Optimizely!

OptimizePress: The easiest way to create landing pages, sales pages and membership portals inside WordPress.

Content Marketing Tools

BuzzStream: BuzzStream is web-based software that helps the world’s best marketers promote their products, services and content to build links, buzz, and brands.

Copyscape: Copyscape is a free plagiarism checker. The software lets you detect duplicate content and check if your articles are original.

CrazyEgg: Through Crazy Egg’s heat map and scroll map reports you can get an understanding of how your visitors engage with your website so you can boost your conversion rates.

HARO: Help A Reporter Out and discover daily opportunities to be a sources to journalists interested in your expertise and thought leadership.

Hubspot’s Blog Topic Generator: Simply add your keyword in the text field and you’ll see titles and topics for your next blog post.

LeadPages: Leadpages is the only platform that lets you collect leads and customer contacts from landing pages, pop-up forms, social media, text messaging, and email.

Medium: Medium is a place to read, write, and interact with the stories that matter most to you.

OptinMonster: OptinMonster is a powerful lead generation software that converts abandoning visitors into subscribers with their dynamic marketing tools and exit technology.

PicMonkey: Editing your photos is easy with PicMonkey! Add filters, frames, text, and effects to images with our free online photo editing tool!

Prezi: Prezi is a cloud based presentation software that opens up a new world between whiteboards and slides.

Sumo: Sumo is a suite of free tools that can be used to grow your website’s traffic, including a free list builder.

Wistia: Wistia provides professional video hosting with amazing viewer analytics, HD video delivery, and marketing tools to help understand your visitors.

Quora: Many content marketers use Quora to find quotes, answer questions, explain complex topics, and other ways to make their content more accessible.

Brand24: Discover what people are saying online about your brand – as it unfolds in real time. Brand24 gives you instant access to mentions about your brand across the web, from social networks to influential publishers.

Email Marketing Tools

GetResponse: This is an all-encompassing suite of tools that can help you with marketing automation, webinars, landing pages, and more. I work with GetResponse in a variety of capacities and can say without reservation that these guys are as smart and as hard-working as any team I know.

Mailchimp: Mailchimp is an online email marketing solution to manage subscribers, send emails, and track results.

eSputnikeSputnik is a web-based Marketing Automation Service that allows you to manage cross-channel messaging campaigns via Email, SMS, Web Push, Viber and other instant messengers. Some features are specially developed for advanced eCommerce projects including:

  • Dynamic content changing
  • Depending on stock availability, geo, browsing history or by feed
  • Conditional dynamic blocks targeted on additional data enrichment (gender, size, memorable dates, bonuses collected)
  • Dynamic message content
  • Queue prioritization based on previous behavior
  • Messaging frequency control
  • Extremely high server/IP
  • Reputation for inbox deliverability
  • High delivery speed for flash sales (over 1M in 5 minutes)

Data & Analytics Tools

BuiltWith: BuiltWith is a web technology information profiler tool where you can find out what was used to build a website.

Google Analytics: Google Analytics offers everything you need to track the effectiveness of your campaigns and monitor the performance of your site.

Google Search Console: Formerly known as Google Webmaster Tools, Google Search Console provides you with detailed reports about your pages’ visibility on Google.

About the Authors: This post was originally written by Michael Peggs, the founder of Marccx Media. It has since been updated by Jamie Turner, CEO of the 60 Second Marketer.