Did you know that LinkedIn has already become the most effective and valuable lead generation platform for the majority of startups, small businesses and growing companies? And that’s not without a reason.
Linkedin allows each and every user to connect with their target audience and start engaging. The whole process seems to be quite simple: you send a connection request and then, once accepted, you send follow-ups to initiate conversation and turn prospects into customers.
The only problem is that it requires lots of time and efforts to get decent results. And that’s true, unless you start using LinkedIn automation software.
LinkedIn automation tools: What do they do?
There are different types of LinkedIn automation software: some of them are designed to scrape contract information from everyone you visit on LinkedIn, while others are built to entirely automate all your LinkedIn work.
Let’s have a look at 5 most effective and valuable LinkedIn tools in 2018:
LinkedIn Sales Navigator
If you are using LinkedIn for lead generation and sales prospecting, Sales Navigator is obviously worth trying.
Here is why Sales Nav is a good fit for thousands of users:
- Unlimited profile views (free LinkedIn account allows a very limited number of profile views);
- Advanced lead search with more filters available (headcount, company size, seniority level and others);
- “Save as lead” feature that allows to save your prospects as leads, monitor their activity and engage with them on a separate page.
LinkedIn Sales Navigator is quite pricey, however if you use this LinkedIn’s feature daily, the results should be very promising.
Pricing: $79 / month, 30-day free trial.
Octopus CRM is a top-rated google chrome extension, published in December 2017.
The software allows you to:
- Send personalized connection requests automatically;
- Automatically message your 1st-level contacts;
- Visit profiles of your target audience automatically;
- Auto-endorse skills of your 1st connections to be endorsed in return.
This LinkedIn add-on saves hours and hours of time, gives you a chance to connect with premium LinkedIn accounts only (they are more likely to purchase your product or service), has a user-friendly interface and can be used on multiple LinkedIn accounts.
Pricing: $39 / month, 7-day free trial.
GetProspect is one of the most effective LinkedIn prospecting tools that gives you a chance to download the list of leads with all the needed information (full name, company name, email, phone number) to be used in cold-calling or email marketing.
The main advantage is that there is no need to have a LinkedIn profile to use this service. Simply login your account on GetProspect, use filters to search for prospects and import your leads to XLS file.
GetProspect uses LinkedIn’s API to access the required data and has an awesome pricing structure.
The only disadvantage is that most of the LinkedIn users do not have their phone number on their profile, therefore this software is not the best fit for those who are planning to use the tool for cold calling.
Pricing: $99 for 10,000 leads & $299 for 50,000 leads.
If you want to have more profile views on LinkedIn, this automation tool is all you need.
Here is how it works: you open the LinkedIn search, filter users as you wish, copy & paste the URL to e-Link Pro, press “Start” and the software will start visiting users one by one. These users will get a notification on LinkedIn that you have visited their profile and some of them (around 5-10%) will view your profile in return.
The software does not promise to deliver incredible results and sky-rocket your business, however you can try and include this tool into your LinkedIn marketing arsenal.
Pricing: $49 for the 1st month, thereafter $95 per month, 5-day free trial.
If you are in a B2B industry, there is an awesome way to boost your website engagement and conversion rates by integrating LinkedIn plugins.
You obviously should not use all of them, however some of these buttons might be quite useful for your website visitors:
- Company Profile;
- Follow Company;
- Member Profile;
- LinkedIn AutoFill and others
“Shares” can help you show social proof, “company profile” can provide some credibility of your company, the “follow company” plugin can dramatically increase the number of subscribers, “member profile” can show your clients the real face of your business, and “LinkedIn AutoFill” allows your website visitors save time while filling out your lead forms.
LinkedIn provides B2B business owners with enormous opportunities and an ability to generate a constant flow of high-quality leads. However, you should not spend the majority of your time prospecting on LinkedIn since there are too many other ways to generate sales for your business including cold calling, PPC, search engine optimization, SMM and others. Smart marketing strategy can bring success to your company. And LinkedIn automation tools should be included into this strategy to minimize the time spent on LinkedIn and let you and your team focus on other marketing channels.
About the Author: Andrew Kuttow is an expert in Internet marketing, e-commerce and IT. He knows how to increase sales in social networks and in this article will tell you how you can make money in LinkedIn.