Generating quality traffic is a primary focus of SEO experts seeking to rank E-Commerce stores on the first page of Google. The complexity of web marketing has had many online store owners wondering what strategies they need to implement to boost engagement levels and increase sales.
The following are four most important factors which need to be considered in a web marketing plan for Sydney online stores to increase sales.
Domain Authority
SEO experts are well aware that the quality and number of backlinks pointing to an e-commerce store is an important factor in ranking websites. The difficulty is that website owners want to link to pages which have valuable content and not a site with several product listings.
In order to build an Authority Domain, you need to publish relevant and valuable content in the form of blog posts, videos, and infographics. Adding valuable content regularly builds trust with your target audience and establishes you as an authority in your niche.
Improving overall Domain Authority using this web marketing method will help your product pages begin to rank in Google and other search engines. The content you create should have keywords and images which link back to relevant products on your e-commerce store.
Optimizing Product pages
Another important factor SEO Experts recommend is to optimize your product pages. You probably invest a large chunk of money in generating search engine traffic to your product pages as this is where you get all your conversions.
The more traffic you get to your product pages, the more money your online store will make. The question is how to optimize your product pages for SEO.
Here is a four-step plan you can implement to optimize your product pages:
Add modifiers to your product page title tags
While it is important to use your target keyword in the title tag, going a step further by adding modifiers to your title tag can help you rank for dozens of long tail searches.
For example, if your target keyword for the product page is baby cots, instead of making your title tag simply baby cots, you can add some words which people will use to search for baby cots, such as cheap baby cots, wooden baby cots, baby cots online and so on.
These terms will help you naturally show up for long tail searches made by people who use these search terms.
Optimize Your Title Tags
The next step you need to take is to add buyer intent words to your title. Optimizing title tags for click-throughs will help you get more clicks leading to more traffic and eventually more sales.
To boost your Click-Through-Rates (CTR), you should look into adding buyer intent words to your product and category page title tags. Once again taking the example of Baby Cots, here’s an example of these buyer intent words:
Baby Cots: 10% Discount on Wooden Cots plus Free Shipping
Populate Money Pages With Content
The third on-page optimization strategy is to ensure pages with your most profitable products have a thousand words or more of content. Despite what you may think, several studies have shown that longer content tends to rank better in Google.
The simple explanation to this is that Google wants to understand what your page is all about and when you provide sufficient content to Google you make their task easy. Aside from this, it also helps your customers familiarize themselves with what they are buying, which is likely to increase conversions.
SEO experts in Sydney recommend that one way to do this is to write long product descriptions for 10 of your most important product pages. Make sure to include product features, as well as a list of benefits which will result from using the product. Customers are more inclined to make a purchase if it either helps solve a problem they are facing or achieve a goal.
The Main Keyword Should Appear 3 to 5 Times On the Money Page
Your target keywords should appear three to five times on the main product pages to make sure that search engines such as Google understand what your page is all about.
For example, if your main keyword is wooden baby cot, you need to make sure you have that exact phrase in your product description at least three times.
Website Architecture
The third important factor that needs attention is your website architecture, or how the pages on your site are organized. While this is an important consideration for any website, SEO experts consider it even more important for e-commerce websites because an e-commerce site has a lot more pages than the average blog or local business like a restaurant.
With a large number of pages, it’s critical that your site architecture makes it easy for users and search engines to find the most important pages on your site.
The key to site architecture is to keep every page two to three clicks from the homepage.
Most e-commerce sites require several links which need to be clicked to get to a product. Having such deep site architecture dilutes the authority of the product page.
For example to buy a wooden baby cot from an e-commerce store selling baby products it could take five clicks to get to the product page. On the Home Page, you would need to click on the link to Furniture, Baby Furniture, Bedroom Furniture, Cots and finally Wooden Cots. This makes it hard for Google to find and index all the product pages so they can be ranked.
Use Short URLs
Product Pages with Short URLs tend to rank better than pages with long URLs. If your product pages have a deep architecture, then it’s likely your URL for that page will be long.
If you have product pages with long URLs, don’t try to change all of them to shorter ones as this could cause problems with your page optimization.
Instead set up your URL structure so that all of your new product and category pages have short URLs.
Whether you have the in-house expertise to rank product pages for your e-commerce store or utilize the services of SEO experts, these four important factors are key to ensuring you are able to generate the targeted traffic required to increase sales and boost profits.