Did you know that April is considered financial literacy month? This not only helps individuals establish healthy financial habits, but it helps them maintain those habits.

When you think of financial literacy you really should consider market literacy as well. While there are tons of successful financial companies out there, not all of them are really utilizing healthy marketing practices. Sure, they are successful, but just imagine how much more successful they could be with the right marketing tips and trends in 2018. This is why it is imperative to understand the difference between your financial marketing options and know how to tackle them.

Establish Your Brand And Understand It

Just because you own a company with a logo it doesn’t mean that you have an established brand. In order to say that you are branded, you really need to incorporate a visual representation of your company. For instance, your logo needs to be unique with different fonts, colors, and icons, as well as including taglines and core messages that really gets your company’s mission statement across to your customers. It is important for everything to be 100 percent reflective of the company and not too generic. In addition to this, you need to avoid tactics and practices that would be out of character for you or your company, as this would just confuse your audience.

Know The Different Between Branding And Lead Generation

Anyone will tell you that generating leads is imperative for the success of any marketing campaign, such as the staff at Better Credit Blog. However, there is a lot of time-consuming work when it comes to branding and lead generation. While there is some branding involved in generating leads, the two are completely different.

Branding strategies are more based on traditional forms of advertising like utilizing print and billboards, whereas lead generation should be thought of as a direct call to action. For instance, when it comes to lead generation you have to be extremely specific about the action that you want the receiver to take. For instance, calling for a free appointment or a free inspection or inviting someone to an event would be excellent examples of lead generation.

Utilize Marketing Materials

Many businesses fail to take advantage of the marketing materials that are available to them. This is a major mistake because marketing materials can actually help promote your brand. Marketing materials can include anything from brochures to door hanger flyers to business cards. The idea is to get your brand out there, where it is visible to consumers.

In addition to marketing materials, you should also take advantage of marketing activities, such as seminars. Both marketing materials and activities should be included in your marketing campaign. So, do not skimp on these necessities, as they are extremely important promotional pieces.

Utilize Media Materials

Another key necessity for marketing your business is media materials. Now, it is important to note that medial materials are different than marketing materials, as they basically help validate your expertise. Media materials can also help demonstrate your credibility and knowledge.