If your small business startup cannot gain new customers and increase its revenue over time, it won’t last long. One of the main drivers of business revenue is how well you market your good or service. People cannot buy from you if they don’t know who you are. Outreach marketing is a great way to gain these new customers. You have to know how to turn cold leads into hot leads, for that will be the only way to grow your business.

Let’s go over the most effective outreach marketing techniques you can use for your business:


Email marketing has been here for a while and it isn’t going anywhere anytime soon. Sending emails to hot leads is powerful mainly because it allows you to scale a business. However, it’s important to avoid being labeled as spam once you get new customers on your list. Do not bombard them with emails or they will just get mad, disinterested and ultimately unsubscribe from your list. This is where email marketing services, such as those offered by Power Digital Marketing, will be happy to step in and offer their experience and insights. They know how to design and execute an effective email marketing campaign free of the cumbersome communication common with amateur attempts at email outreach.

If you have done a good job at selling your list, you should get around a 6% conversion rate. If your list has thousands of leads, you can really see how much money this would truly bring in. Another great method is sending text message alerts. This can be done through an SMS marketing system. The biggest trend currently is Facebook messenger chatbots. They have way higher conversions rates than emails as you are closer to your customer.

Social Media

Social Media is by far the easiest way to attract new people to your business nowadays. Using social media platforms such as YouTube, Facebook, Twitter, Snapchat, and Instagram is where all of the attention is in today’s day and age. Because of this, you must learn social media marketing. There are ways that you can get new customers from both free and paid methods. When you are putting yourself and your brand out there to become known, it is extremely important to engage with your audience on a regular basis. A great way to get new customers is to offer something of value first before you ask for money in return. For example, upload quality videos to YouTube, create a helpful Facebook community and answer questions on Instagram, Snapchat, and other platforms.

Website Traffic

Once you get a possible lead, you do not want to lose them. You want to find a way to get their information, whether that be an email or a Facebook profile. I would recommend an email option because it is easy to set up. Essentially, what you want to do is find a way to funnel your interested audience from your social media platforms back to your sales funnel on your website. Offer them something of value like a free mini-course, a free e-book, or a webinar. Your main focus should be to build an email list full of hot leads that are already familiar with your brand and your products. This is why your sales funnel must be optimized. The social media is used to attract new customers. The funnel is used to capture those new customers and keep them.


All in all, businesses need effective strategies in place to reach and maintain new customers. Use the techniques above in your next digital marketing campaign and let us know the results in the comment section below!