There are many ways to sell your knowledge online. You could write an e-book, speak at a webinar, write for websites, or create an online course. Although creating an online course takes time, it gives you an opportunity to spread your knowledge and generate passive income.
According to Statista, the size of the e-learning market is projected to surpass $243 billion in 2022.
In this article, we’ll walk you through a step-by-step process for selling your knowledge online. We’ll begin by creating a website that you can use to manage and sell your online course through. Next, we’ll show you how you can market your online course and generate leads.
Let’s begin.
How to Sell Your Knowledge Online Using Kajabi
Once you’re done creating your online course, you can begin marketing and selling with Kajabi. Kajabi provides you with everything you need to manage your online course and sell your knowledge online.
Here, we’ll walk you through quick tutorial to help you get started with a step in the right direction.
Step #1: Create Your Online Course Website
The first thing you need to do is create a website for your online course. With Kajabi, the process is as simple as picking a theme, customizing it to fit your needs, and uploading your course content.
As of this writing, Kajabi offers 12 themes right out of the box along with the option to upload your own theme. Once you have a theme picked out, you can add sections to it using the platform’s point and click system. Here’s a quick list of sections you might consider adding to your online course website’s homepage:
- Hero section with a call to action button.
- Pricing plans.
- Features section.
Once your online course website is set up and ready to go, you can upload your course content as a Product in Kajabi.
From the Kajabi dashboard, head over to the Products section to begin building your course. You can pick a Product Blueprint – mini course, online course, evergreen training, or membership – or start from scratch. The benefit of going with a template is that it comes with a pre-built course outline that you can customize.
Once that’s done, you can begin uploading your course content. Kajabi gives you the option to add:
- A course video (hosted on Wistia).
- Custom poster image.
- Any text, audio, images to supplement your course video.
- Downloadable resources.
Finally, set the Visibility of your course to Published and hit the Save button to continue.
Step #2: Build an Email List
Once your online course website is set up and you’ve uploaded your course content to it, the next step is to begin promoting your course so you can build an email list.
Since you’re just starting out, your focus should be on generating leads. Kajabi comes with a landing page builder that you can use to create high-converting landing pages. You can choose from a library of landing page templates to help you get started.
Your landing page goal could be to encourage prospective customers to download a mini-course in exchange for their email address, sign up for your email newsletter, or something similar.
Next, post about your online course – and related topics – regularly on social media. Once you build a following, consider live streaming about your course. This is a great way to give your audience a sneak peek of your teaching style. Finally, encourage your viewers and followers to head over to your landing page to grab your offer e.g. the downloadable mini-course.
Step #3: Automate Marketing Tasks
By now you’ve created a website for your online course and built an email list of prospective customers. The next thing you need to do is market your course to your list.
The great thing about Kajabi is that it comes with a built-in email marketing tool so you don’t have to worry about moving your list to a third-party tool. Simply head over to the Email Campaigns section from the Kajabi dashboard to set everything up.
This allows you to create marketing campaigns and send out emails to prospective customers directly from the Kajabi platform. You’re also able to track how your email broadcasts are performing with the tool’s email analytics feature. For example, it lets you see which emails are getting opened by your leads.
In addition to this, Kajabi packs powerful marketing features – such as Pipelines – that you can use to lead prospective customers down your sales funnel. You’re able to create a custom pipeline in Kajabi or use one of the seven pre-built ones:
- Free report
- Promotional offer
- Sales page
- Webinar
- Product launch
- Virtual summit
- Live event
This allows you to automate your marketing efforts. For example, the Promotional Offer pipeline automatically captures email addresses, sends out emails, and leads customers to the sales and checkout page.
Step #4: Upsell to Your Customers
Upselling is the perfect marketing strategy to increase the amount of money customers spend on each transaction. Essentially, you’re convincing existing customers to purchase more from you instead of spending more time acquiring new customers.
Say you offer your main online course at three different pricing tiers:
- Basic ($99) – includes video lectures, assignments, and quizzes.
- Mid ($129) – includes everything in the Basic plan plus downloadable resources.
- Pro ($159) – includes everything in the Mid plan plus a 30-minute, one-on-one call.
Through upselling, you can convince customers to purchase the Pro package that will give them more value. Kajabi’s Offers feature has a built-in option that you can use to select the course you’d like to upsell.
If you have multiple courses, you can advertise them to your customers after they’ve purchased a course from you or are about to make a purchase. Kajabi’s upsell feature makes this easy to implement. You have the option to set up Purchase Upsells and In-Course Upsells.
Conclusion
Kajabi takes the heavy lifting out of creating, managing, marketing, and selling online courses. Instead of trying to make third-party tools work together to build your online course selling stack, you can begin selling with Kajabi in minutes.
Let’s recap the main steps you need to follow to sell your knowledge online:
- Create your online course website and upload your course content to it.
- Build an email list by exchanging an offer (such as a mini-course) for your prospect’s email address.
- Automate marketing tasks by setting up pipelines in Kajabi.
- Upsell enhanced online course packages or product bundles to your customers.
Are you thinking of creating an online course to sell your knowledge online? If so, do you have any questions about how to get started? Ask away in the comments section below.