You probably already know a thing or two about the importance of SEO and what it can do for your business. It’s one of the most effective ways to attract large amounts of relevant traffic to your website. However, SEO can be complex. On top of that, your business has to constantly keep up with ever-changing algorithms and trends.

What might have done wonders for your website yesterday could prove to be a complete waste of time today. For this reason, many businesses tend to make a few critical blunders along the way that end up hurting their search rankings. So, in order to help you get the most out of every cent you invest in SEO, here are 5 mistakes to avoid. 

Working with the Wrong Agency

If you have decided to hand over the task of optimizing your website to a group of experts – you’ve made the right choice. However, not all SEO agencies are created equal. Take a moment to run through the mistakes listed below and if any of them apply to your website, now might be the time to look for a new agency.

If they knew what they were doing, these mistakes would either be rectified or brought to your attention. Compare your agency’s website to that of a professional and reputable one, such as The Guerrilla Agency. Is your agency’s website as fast, well-designed and informative? After all, their website paints a vivid picture of the effort they put into their work. 

Ignoring Off-Page SEO

Many businesses are unaware of the fact that SEO isn’t just done on-site. There are many off-page SEO techniques that can bring traffic to your website. This includes posting content on authoritative websites relevant to your market and linking back to yours. There are at least 14 other off page SEO strategies that you can use. 

Placing Text in Images

While images that use text, such as infographics, may look attractive, search algorithms can’t read the text that’s hidden within them. Keep important content on your page to ensure that it gets indexed. 

Neglecting Good Content

You need to do more than just write a few sentences to show search engines that you’re an expert on the topic. If you don’t, your website will be deemed an inappropriate result for the search query. 

It’s also true that good content gets shared, which is why you should not only have high-quality blog posts, but also social sharing buttons so that your readers can easily share your content and do some free advertising for your business. 

Not Optimizing for Mobile

As of 2018, Google now uses mobile-first indexing, which means it decides how high your site should rank based on its mobile version. Coupled with the fact that a growing number of your target audience is accessing your website from their smartphones, not optimizing it for mobile is a mistake you’d be better off not making. 

It’s easy to make the occasional mistake when performing SEO on your website. SEO is an intricate and complicated process. Staying up to date on current trends and knowing what to avoid is, therefore, a worthwhile endeavor.