Are you interested in knowing the marketing strategies that your competition is using? The advancements of technology are far-reaching. These developments have trickled into every sector of society; this includes marketing. The digital marketing landscape is ever-expanding.
The basics of traditional marketing will always remain fundamentally sound, but ignoring the obvious changes in the marketing space will thwart your potential for increased market share. Your competitors are embracing the new era in marketing, and you must do the same to remain competitive.
CRM Software
Customer relationship management (CRM) software platforms are designed to collect, manage, and utilize customer data in a way that is engaging and effective. These platforms keep records of all customers, calls, meetings, and emails, in efforts to improve customer service and communications.
The initial duty of CRM platforms is to gather, then categorize customer data. The information that is collected includes name, address, email, phone number, website, type of customer, and purchase history. The data is compiled into a database and used to target patrons and drive sales.
The secondary task that CRM software accomplishes is marketing to the customers stored within the database. The in-depth information contained in the system about the previous sales history of clients allows the CRM platform to create promotions that are specific to each individual in the database.
Email Marketing
Email marketing is a form of digital marketing that consists of sending marketing emails to prospects and past customers. While email marketing is far from a new concept, most companies don’t even take the approach seriously enough to implement it into their marketing strategy.
In the year 2018 alone, there were 281 billion emails sent and received daily. If your offers are not in your customer’s inbox, you are missing out on a golden opportunity to market directly to your base with special offers and promotions. If you have a database with customer emails, you can send emails to your list. You can also build your email list using lead magnets and opt-in forms on your website.
Video Marketing
If you intend on your business being competitive in today’s digital world, you need to incorporate a video marketing strategy. In the year 2018, there was $32,224 spent on video advertising. Video has become a critical medium on almost every platform. Whether it is video advertising, vlogging, or live video streaming, companies that add a video component to their marketing campaigns can flourish in today’s marketplace.
Video marketing allows you to tell your brand’s story in a way that is effective and engaging. Whether it is using an expensive high-quality camera or your mobile phone, video is the key to reaching your audience.
Artificial Intelligence
Artificial intelligence (AI) has become a real-world technology that is making dramatic changes in the business sector. AI marketing gives businesses a means to take advantage of valuable data in efforts to ultimately present promotions and special offers to prospects and customers.
AI automates tasks that are normally done manually by humans. These tasks include gathering customer data, classifying data, and using data to create customer-specific offers based on information compiled about each customer.
Demand Generation Marketing
Generating a demand for your brand’s products and services is the primary focus of targeted marketing campaigns. Demand generation marketing is intended to cultivate excitement about your company’s offers. There are varying types of marketing processes that fit under this category, which combines marketing with structured sales funnels.
The demand generation process begins by getting the prospect’s attention. Next, the interest is maintained with details of the offer. The desire for the offer is then created, and lastly, there is a call to action. Many of the marketing tactics listed here have the objective of generating a demand for what your company is offering.
Retargeting
When a customer makes a purchase from your business, how can you assure that they have the incentive to return? Also referred to as remarketing, retargeting is a marketing tactic used online to advertise to individuals that have previously visited a website.
When a visitor visits your website and doesn’t make a purchase, retargeting ads for your website will appear on sites that they frequently visit; this acts as a reminder to come back and make a purchase. Retargeting is an effective brand builder since your company is repeatedly seen by your prospects.
Conclusion
In order to remain effective in this ever-changing marketing landscape, you have to employ all of the tactics and resources used by your competition. The methods outlined here represent the present and future of marketing.