SEO, which stands for Search Engine Optimization, has become a fast growing marketing solution in the digital world. The aim is to bring traffic to a website from search engine results on Yahoo, Google, Bing, etc.

It is an inbound marketing strategy, which allows your audience to find you at their own convenience.

Using an SEO specialist such as this SEO Brisbane agency, or mastering the technique yourself has become vital for both small and large businesses eager to expand their online presence.

Below are the reasons why incorporating SEO into your online marketing strategy is a worthwhile investment.

Improves content quality

SEO requires that you include the keywords of a subject in your content. This will increase your chance of appearing on the first page of the search results when any of those keywords are mentioned in the search. You can also include relevant photos or videos associated with the content. This will attract search engine sites and boost your search engine ranking.

Higher Conversion Rate

SEO strengthens your website’s visibility, which attracts more users to your website. If your website has a good ranking on search engine sites such as Google, Yahoo or Bing, it will give you a high conversion rate. This is the number of visitors who took a desired action on your site. This could be through a purchase, new memberships, or subscriptions to a newsletter.

SEO also boosts your customer attribution points. This is the number of times your audience sees your brand. The more visible your business is, the higher the chance is that customers will purchase. As a result, your brand awareness will increase.

It is cost-effective

SEO decreases advertising costs that normally go towards radio, tv, and billboard advertising. A number one ranked spot on Google is more effective than any of these tactics. You’ll be able to market both your local and worldwide audience. You will remain at the top of the search results as long as internet users click your search links. This could be for months or even years.

Invites customers to visit your business in person

SEO helps you appreciate how consumers are searching for and discovering information about your business online, as well as your rivals. It also boosts the chances of a consumer visiting your business in person.

According to research done by Wordstream in 2016, 72% of consumers who did a local search went to a store within five miles. Also, 82% of smartphone shoppers perform ‘near me’ searches, according to research done by Search Engine Land in 2018.

It gives your business authority

If your website makes the top three ranks, customers will believe that you are among the experts in the industry. Sitting at the bottom of the search engine results shows that you are not widely known.

It makes your website mobile friendly

Due to the significant use of smartphones in our daily lives, having a mobile-friendly website will invite more users. Google Search now uses mobile-friendliness to determine a website ranking. Optimized sites offer better user experience and make the website easy to navigate.

Improves website speed

The speed of your website can impact its ranking on search engine websites. A high speed will give users a better experience and it will increase your sales. You will also attract more website referrals from search engines and your website visitors.

Bottom line 

If you want to keep pace with the digital world, SEO will surely help your business to achieve that aim. Not only will it improve the quality of your website, but it will also give your business a greater online presence and more leads all at a lower price, in comparison to traditional marketing techniques.