Burger King has done something amazing in recent months — the worked their way back into the public consciousness. How? By introducing the Impossible Burger which — spoiler alert — is AMAZING.

But what happens when you travel 5 miles to try your first Impossible Burger only to find out that actually getting an Impossible Burger is a lot harder than it looks?

The good news is that I have the entire experience recorded on video.

In the short, 4 and a half minute video below, you’ll learn 4 important lessons about business:

  • How to create something new as a way to get back in front of customers
  • How to amplify your message about a new product or service
  • Why customer service is critical for any organization, especially Burger King
  • How a quick-thinking employee saved Burger King from a total implosion

If you’d like to see how it all unfolds, check out the 4 minute and 33 second video below.

About the Author: Jamie Turner is an internationally recognized author, speaker, and CEO who has helped Coca-Cola, Verizon, Holiday Inn, AT&T and others grow their sales and revenues with innovative marketing and growth hacking techniques. He is the co-author of How to Make Money with Social Media; Go Mobile; and Digital Marketing Growth Hacks. He has been profiled in the world’s best-selling marketing textbook and has been written about in the Wall Street Journal, Inc., Forbes, Entrepreneur and Business Insider. Jamie can also be seen regularly on CNN and HLN where he contributes segments on business, leadership, and marketing. Jamie has recently launched a new YouTube series called IN:60 with Jamie Turner. You can read Jamie’s blog by visiting 60SecondMarketer.com and you can find out more about having him speak at your next event by visiting JamieTurner.Live