In the ever-competitive business world, no business can survive without a website. And the reason is simple; a website will promote your business 24/7. No employee can do that.
In a bid to strengthen their online presence, most marketers focus more on attracting interfaces, great content, and topnotch marketing tactics to promote their websites. However, in the bustle of building and promoting, marketers often forget that fancy animations, appealing content, and snappy ads should be backed by great user experience (UX).
In a nutshell, UX is very important in web design as it tries to fulfill the users’ needs. It aims to provide a positive experience that keeps users loyal to your products or brand.
Unfortunately, many companies don’t pay enough attention to user experience simply because they don’t understand the importance of UX design. In this article, we’ll explain the benefits a great user experience can bring to your business.
1. Better Search Engine Optimization (SEO)
Websites that rank high in SERPs have one thing in common; they all have great UX design.
Gone are the days when people used to stuff keywords to get indexed first in the search engine result pages. Over time, Google has rolled out new changes that take into account hundreds of metrics to determine which pages deserve the first spots in SERPs.
Among these metrics is a site’s UX design. For your site to rank better, it needs to be user friendly and responsive (adaptive to any device’s screen size). Good UX helps to fulfill different aspects like site’s speed, structure, and easy navigation–all which are great for SEO.
The best way to ensure your website provides a great user experience is to partner with a professional design firm, such as Clay—a UX design agency, San Francisco. A professional design firm will develop a product that’s favorable to both the user and the search engines.
2. Increase in Sales
A website with great UX design results in increased sales and revenue. To bring this point home, take a look at this scenario involving two clothing websites.
- Website A has great filters that allow users to narrow down searches based on gender, style, color, type, brand, size, and price.
- Website B has no search filters. All products are displayed together with no any kind of sorting available for users.
As a user, which one would you prefer?
Most customers would opt for website A as it will allow them to complete the required tasks fast. And that’s the power of user experience (UX) in web design. Whether it’s a regular website or an e-commerce store, a great UX design will earn users confidence and eventually lead to an increase in sales.
3. Enhances Brand Loyalty
A great user experience compels customers to keep coming back for more.
According to Walker 2020 Customer Progress Report, customer experience will overtake price and product as key product differentiators within the next three years.
Companies that take user experience seriously will have the upper hand in the years to come. And the reason for this is simple. Satisfied customers not only spend money and return; they also become your brand advocates–recommending your business to their friends and colleagues.
4. It Sets a Great First Impression
Who doesn’t love to see the awesome rolling-trolling graphics on a website?
No matter how great how your content is, it’s the visual sections on your website that grabs the attention of your visitors first.
But aesthetics alone are not enough. Your site needs to be functional with fast loading times and all the essential design elements to ensure smooth navigation. And that’s where UX design comes in. If your website is built with the user in mind (picture fluid navigation, legible fonts, etc) it will definitely give the user a memorable experience.
To Sum Up
A great user experience design is a must-have if you want your business to achieve a competitive edge and remain on top of your industry. Besides the mentioned benefits, a great UX design also helps to save on development costs.