Are you aware that buying an expired domain can provide you a shortcut to expand your online
business? If you’re thinking about having a new website for your business, you might be
interested in looking into buying expired domains from reliable sources, such as
www.spamzilla.io.
If you are not sure how this can help your business, no worries. This article details several ways that you can use expired domains to your advantage. Before we get into that, here’s a quick review of what expired domains involve.
What Are Expired Domains?
These are domains whose owners have failed to renew them. They may have previously pointed to an IP address before but don’t anymore. IP addresses are what internet hosts use. They require a Domain Name System (DNS) server that translates the name of your domain into IP addresses.
If you have an expired domain, the DNS won’t be able to connect it to an IP address. This results in the website not loading when others search for it. Any information, files, or pages on the website are temporarily disabled until the domain is renewed.
Why Use Expired Domains?
Buying an expired domain can greatly help the SEO of your website. In turn, this will help you rank higher on search engines. It helps your SEO by:
- Allowing you to find high-authority websites with good backlink profiles.
- Giving you the ability to utilize that backlink profile to score links from broken URLs.
- Using 301 directs to help forward broken pages to your new website page.
Never buy an expired domain just because it’s cheaper. Here are some of the things that you should examine before you buy an expired domain.
- The metrics of the website.
- The age of the website.
- The health of the backlink profile.
- Whether it is a PBN (link wheel, link pyramid) or not.
When To Buy Expired Domains
You can buy an expired domain within 1 to 30 days after it expires. This is what you call the “grace” period. When the previous owner of the domain fails to re-register it, anyone who has registered an interest in purchasing the domain name will be notified.
The Uses Of Expired Domains
Many newbies are confused about expired domain names, expired domains, and expired websites. This section focuses on expired domains, which are domains available for re-registration because the owner did not take action after the domain contract expired. Here are four uses of expired domains for expanding your online business.
Give Authority To Your Site
Building a new website from scratch means you start from zero and work your way up to success. Building your website design, content, and authority is no easy task and requires a lot of time and effort. This means building new content and backlinks that will help your website rank higher in search engines.
There are some easier and faster ways to give your site authority. One method is to buy an expired domain so you can use its existing SEO value. This will help boost your website ranking in a shorter duration. At the same time, you will not need to build another website from scratch.
Target The Right Traffic
When you buy an old website or expired domain with good metrics and a lot of traffic, you’re also buying its existing traffic. The “right traffic” means the market demographics – the prospective customers – that are most likely to buy your goods or services. That’s why you should confirm at the outset that you are buying an expired domain that falls within your business niche.
Rank Higher In Search Engines
Few people know that domain age is one of the aspects that search engines such as Google consider when ranking a site. This is because the older domains are considered more established than younger ones. At the same time, because spammers tend to jump from one domain to another, your older domain signifies to everyone that your website is not spamming. In short, older sites carry more weight when they’re ranked, particularly if they contain quality content.
Backlink Content To Your Website
Link-building is an important part of SEO strategy. The more backlinks your content has, the higher you rank, but only as long as the backlinks are from quality websites. You can use your expired domain to build a mini-site whose main purpose is to link back to your main website or blog.
Adding some content to your newly renewed website won’t allow users to know what the main purpose of your site actually is. Avoid hosting expired domains on the same IP address or server where possible. This will help create a more natural and organic link to your main website.
Caution
While buying expired domains to improve your website ranking seems like an inviting prospect, you have to remember to conduct proper research to avoid certain pitfalls such as penalties that might be associated with the expired domain. Some of the most important aspects to check before purchasing an expired domain include:
- Domain history
- Domain authority
- Page authority
- Backlink profile
- Organic traffic
- Page speed
Takeaways
If you’ve gone through the best SEO practices and are still in need of ways to outrank competitors, or if you simply need a website for your business, buying an expired domain may well be the next step to up your game.
There are many ways that you can use expired domains to rank higher in search engines and grow your business even more. You will need to set definite goals to have a better vision of what you want to accomplish. However, play it safe and carry out proper research before you buy anything. The pointers given in this article should help you get off to a good start.