It is so strange how everyone clings to the ladder of social media (Facebook, Instagram, Pinterest, etc.) like it is the only digital marketing tool out there. Of course, it is still the best platform for online marketing, thanks to the number of monthly active users it attracts. But when you consider that it doesn’t boast the same search algorithm and Google recognition as platforms like YouTube, you might want to reconsider your position on using social media as your sole business marketing tool.
We are not here to castigate social media or downplay its importance in a digital marketing campaign. Far from it! We, however, want to show you the series of opportunities you’ve been missing out on by focusing on your social media handles only and neglecting YouTube.
If you want to achieve success with your digital marketing strategy, then it is not only necessary but compulsory to include YouTube marketing in your efforts.
YouTube Gives You the Social Proof You Need
According to a recent report by Google, it was said that 45% of Google searchers purchase a product only after looking for a YouTube video that would testify the pros and cons of the product.
If that is the case, what happens to a brand that doesn’t have a YouTube channel to showcase their products? Well, the answer is fairly simple! When your target customers go on YouTube to learn more about the product they want to buy, they’ll most likely click on the channel of your closest competitors and buy from them.
People Love Visual Content More
You’re going to be doing your brand a lot of good if you buy YouTube subscribers to expose your channel to a far greater audience because people are really craving visual content. They just need to know that there is a video/image somewhere that answers their question, and they’ll be more than happy to hit the play button rather than sit through a block of text that may not have the answer they’re looking for.
According to a recent publication by Forbes, it was revealed that 91% of consumers now prefer interactive and visual content over traditional, text-based, or static media.
YouTube is a Community on its Own
If you think Facebook and other social media platforms are the only ones who attract billions of users, then you’re in the wrong. YouTube is a major search engine in its own rights, just like Google. So if you think of Google as a text-based search engine, you can think of YouTube as a visual-based search engine.
Just the same way users go on Google to search for things; people go on YouTube to search for things too. Unfortunately, any brand that has no channel on YouTube cannot be displayed to searchers, just like Google cannot display a brand that has no website/online presence in their SERPs.
But that’s not even all; YouTube is constantly growing by the day. Back in 2018, the number of people using the platform monthly stood at 1.5 billion. Fast-forward to 2020 and that number is now in the 2billion+
YouTube Gives you Another Shot at Google SEO
Of course, we both know that Google rarely ranks social media pages like Facebook, Twitter, or Instagram profiles. But they rank YouTube videos.
What does that tell you? If you cannot get your website/blog to outrank those of your competitors on the Google SERPs, at least you can work around your videos to get them ranked.
With trillions of yearly searches happening on Google, you can expect a lot of traffic on your YouTube videos (and invariably sales) if you find a way to create videos that impress Google.
Build Your Email List on YouTube
Another benefit of using YouTube for business is the ability to build your email list as you continue to provide valuable, engaging content.
Use software that allows you to embed your sign-up form directly into YouTube videos. A video can be stopped temporarily for a viewer to enter their email address and subscribe to your list before they continue.
Using this approach makes it easier than ever to build your email list, whilst providing engaging video content your audience will love.
Your Content Never Dies
Using YouTube for business can help you to re-purpose content you’ve already created without the need to spend a lot of time or to invest in expensive equipment.
Re-purposing content you have already created is an effective form of content marketing, as you can reach an audience that will love that particular type of content.
For example, you can easily re-purpose any of your old content into many formats, including:
- Video series
This approach enables you to create at least 4 pieces of content from just 1 idea, resulting in an engaged audience who can easily digest the information you provide for them.