When it comes to eCommerce development, WooCommerce is the platform of choice for webmasters. The amount of flexibility and customization that WooCommerce offers is unparalleled. You may think that WooCommerce is just a plugin for running a web store on WordPress, but it can be used for a variety of purposes. The open-source platform provides businesses with a wide range of options, on top of curating a highly user-friendly experience. In this article, I am going to present five things that make WooCommerce a perfect fit for online merchants. 

Add New Features Using Plugins

WooCommerce comes with several features that make a website much more functional. From listing new products to handling orders and billings, you can reliably do all of it with the help of WooCommerce. A cool feature of using WooCommerce is that it lets you handle multiple stores at once. If you are running two or more online stores, you can manage them simultaneously using the woocommerce multistore plugin. 

Offers Flexibility 

As running an online business has become so profitable, a lot of entrepreneurs want to cash in. One of the biggest benefits of using WooCommerce for your online store is that it lets newcomers do a lot of stuff without knowing much about the technicality of things. The entire platform is built to simplify tasks such as up-selling and cross-selling, so you can easily improve your sales. Upselling allows you to suggest products to users on the product page, and cross-selling allows you to recommend products on the cart page. 

Easily Personalize Your Online Store 

One of the best features of WooCommerce is that there is a lot of room for customization, which makes your store different and unique. Currently, you can choose from 39 different themes that let you switch back and forth between appearances. Once you select a theme for your website, you can customize the color, CSS style, and tweak the code so that you get a website that looks perfect. 

Analytics Made Easy

A core part of running an online store is to examine statistics so that you can improve your business carefully. WooCommerce gives website owners an analytics system that is not only functional but also makes it easy for them to understand what statistics they need to focus on. It helps them measure and figure out a wide array of statistics such as total sales, sales by date, average orders, individual user details, and other details which are presented via graphs so that you can understand them easily. 

Large Number of Official Extensions

Ranging from analytics, payments, shipping, etc., there are nearly 400 different WooCommerce extensions that you can choose from. Just like WooCommerce themes, you can easily integrate these extensions into your online store and get more out of it. However, you must keep in mind that if you buy these extensions from a web development agency, it would cost you around $20-30. With the help of these extensions, you can make your store more user-friendly by ensuring that users get to their desired destination with the least number of clicks.