Video content is one of the best ways for companies to market to their audience. Videos are fun, easy to share, and (thanks to mobile devices like smartphones) viewable wherever we go. It’s practically a necessity for your marketing strategy to include videos; in fact, marketing experts agree that videos offer the best ROI of any marketing method. 

But these days, the internet is filled to the brim with video content. On YouTube alone, over 500 hours of new content are uploaded each minute! With so many videos vying for our attention, it can be difficult to reach your desired audience and promote your brand. You need to do something to set your content apart from the crowd – and one of the best ways to do that is through animation. 

What makes animation so special? Here are a few key benefits of animating your marketing:

Entertain Your Audience

First things first: marketing videos need to entertain. That’s why companies spend thousands of dollars on fresh (and sometimes bizarre) commercials and ads! If you can entertain your target market, they are more likely to check out your website, come to your store, and hopefully convert from viewer into customer.

Animated videos are inherently entertaining – and contrary to popular belief, they aren’t just meant for children. Whoever your brand’s audience may be, they are more likely to click on and watch an animated video than they are just about any other type of content. 

Create Instantly Shareable Videos

One of the best ways to reach an audience is through their friends. A shared video is much more than a piece of marketing content – it comes with an implicit recommendation from whoever sent it. And, seeing as 42% of Generation Z is likely to share branded content, now is the time to create videos that are worth sharing. 

Animated videos are often unique and engaging – more so than standard live-action content. With the right animated video, you can make a lasting impression, solidify your brand identity, and create something so engaging that it spreads like wildfire. 

Simplify Any Concept

If you’ve ever watched a TED-Ed video or one of those “whiteboard” videos on YouTube, you’ve seen how animation can help simplify a complex topic. Animation can help your audience better understand what your company or product does – and why they would benefit from buying it.

Simple animations can help explain how a product works, give shape to a formless concept (for example, cloud storage), and connect with your audience in a lasting way. This makes animation an ideal medium for any kind of marketing content.

Easily Update or Adjust Your Content

The world moves very quickly today, and businesses must adapt to changing trends if they’re going to keep their audience. There isn’t always time to hire actors, shoot content at a location, edit it, and create a compelling and informative video. 

Animated content, however, removes many of those steps! You can create animated content from your computer, eliminating the need for actors and shooting days. You can edit as you create your video, shortening the total production time. And if you need to adjust your video for any reason, there’s no need for expensive reshoots – just open the file and make your changes! Animation is a cost-effective and quick way to reach your audience.

Increase Conversion Rates

Finally, let’s discuss the most important aspect of animated content. How will it affect your bottom line? There’s good news: animated videos get results. Customers tend to spend more time on websites that utilize video content. And these people aren’t just watching the videos, either; according to some research, a short video on your landing page can increase conversion rates by up to 80%! 

Getting conversions is at the heart of every business, no matter what you happen to be advertising. If video content can help you turn viewers into clients and customers, it should absolutely be a part of your marketing strategy. 

How to Animate Your Brand

So, now you know why animation is essential to your company’s marketing strategy… what can you do about it? Do you need to hire a team of animators before you launch your next marketing campaign?

Not exactly. These days, it is easier than ever to create your own animated videos for your brand content. Use an online animation maker to design your own videos (many even offer templates to help you get started). Before you know it, you’ll have a unique video that suits your brand identity and is sure to attract attention.