When you’re running an organisation, you don’t have time to properly market your business. There are too many other things to contend with; tackling your overheads, managing the employees, delivering your product/service, and so on. However, marketing is integral to success. If you don’t have good outreach or effective branding, you simply won’t attract any customers. That’s why marketing is essential – and half the job of running a business. So, if you’re a leader and need some help with your advertising campaigns, here are a few quick, easy and effective marketing techniques.
Social Media
Marketing on social media is low-effort and low-cost but incredibly effective. It’s the perfect way to promote your business and build your brand. To get things underway, create social media accounts for your company. We recommend using Facebook, Twitter, LinkedIn and Instagram. From here, start creating content to post on these accounts. For example, you could use infographics, customer reviews, or professional images of your products. To be successful at social media marketing, you need to be consistent. Building a strong following takes time. We also recommend using ‘hashtags’ because these will categorise your posts – making it easier for interested customers to find your business. It might also be worth contacting influencers on social media and paying them to promote your products/service so that news of your business is spread to their already-engaged audience.
SEO and Link-Building
Search engine optimisation (SEO) is key to having a successful business nowadays. This is essentially about pushing your website to the top of the rankings on search engines like Bing, Yahoo, and Google. As a result, high-quality traffic is more likely to be directed to your business. Link-building is key to improving your SEO. If there are lots of published articles online that mention your company’s name (or the keywords that are relevant to it), then you will rank more highly on search engines. However, creating link-building articles yourself is very time-consuming. That’s why we recommend using a link agency, instead. This is an incredibly quick and easy way to market your business because they do all the work for you.
Email Marketing
Email marketing is the best way to improve your relationship with customers and chase up incomplete sales. For instance, you can send an email prompt to someone who was in the process of purchasing something but then abandoned their shopping cart. You can also tailor emails based on their browsing history, recommending items that are perfect for them. Meanwhile, monthly newsletters and loyalty rewards (like special discounts or bonuses) help you to keep a customer for life. With the technology available nowadays, you don’t have to do any of these things manually, either. You can simply use an email marketing software which sends your messages in bulk, tailors each message to the individual, and automatically sends emails when appropriate or prompted.
These are the quickest, easiest and most effective ways to market your business. We hope you have found our advice helpful today.