If you’re new to the world of marketing, it’s quite possible that you’re already confused. Why on earth would you hire a blogger to market for you? Or, on the other side of the coin – as a blogger, why would you ever need to know about marketing?

We’re here to tell you that it doesn’t matter whether you’re the business or the blogger. You need content marketing tools and systems in place. There are numerous benefits to using content marketing when blogging, and there are plenty of statistics to back that statement up. 

Blog Post Writing Statistics 

Let’s start with standard blog posts and blogging statistics

As free-to-use websites like WordPress have popped up and the rise of social media has ever continued, there are more bloggers on the internet writing about everything than we really know what to do with. There is an estimate that there are around 600 million blogs online this year. 

According to WordPress’s statistics, its users are creating approximately 70 million posts every month. 

Some bloggers write about their daily lives, giving insight into their successes and their hardships. Others write for businesses to advertise their products and services that they sell to consumers. If you ever needed a reason to start blogging, know that you actually don’t need one. 

Blogs are one of the three most used forms of media today. Around 60% of a website’s traffic comes from its blog posts popping up in search engines. 

How many bloggers are there in the US?

It was estimated last year that the number of bloggers in the United States would reach over 31 million during 2020. 

Source: firstsiteguide

How are these bloggers successful?

Focusing back on the bloggers themselves, approximately 38% of them will spend six or more hours writing a post that will get them the best results. That includes search engine optimization so that their post can be found higher up on search engines like Google.  

But this is an exercise in futility. It’s better to create more content than longer content. Neil Patel, a top marketer and influencer, gives an example of a 30k words blog post he wrote that shows up on Google’s second page when SEO is searched, while a shorter post is the second result. 

Around one in ten bloggers get better results because they write longer posts, add at least seven visuals, edit their headlines, and work with editors, as well as collaborating with others for their articles. 

The most popular types of content are “How to”- articles, but also guides and ebooks seem to be pretty effective for bloggers.

Source: Statista, 2019

What makes blogging so popular with businesses? 

Blogging has long been used as a way for businesses and individuals to market digitally. By using techniques such as backlinking, branding, and SEO, a blog is more likely to reach further. A lot of marketing ideas for small business owners revolve around blogging, too.

64% of marketers utilize SEO and try to further their understanding of it. 

Businesses can utilize the skills of bloggers to get more organic traffic to their websites. 

To keep driving this traffic towards those sites, blogs need to be written and posted several times a week. This usually isn’t time that a business has, so they prefer to hire a third party to write their blogs for them. 

Of course, larger businesses may have their own marketing team to handle this, but smaller businesses are more likely to hire freelancers. If you’re wondering how to make money in blogging, start out as a freelancer and build your network from there. 

The simplest answer to the question of why blogging is so popular with businesses is because it’s an easy way to engage clients in a more personal way. 

Emails can only get so personalized, after all. But the comments section of a blog allows consumers to open a line of communication in a more informal sense. 

Guest Post Statistics 

Also called “guest blogging”, the guest post is a different breed of blogging. Arguably, it can be more difficult because it isn’t as accessible as standard blogging is. 

Over 70% of editors confirmed that they post between one and ten guest blogs every week. 

What is guest posting?

For a blog to become a guest post, one must write content on the website of another company. It’s not an overly complex definition to grasp, but there’s usually some confusion about the difference between a guest post and a normal blog because they look so very similar. 

Here’s another blogging statistic for you: Almost 60% of bloggers in the business industry outsource posts. Another reason to start blogging for anyone figuring out how to make money in blogging. 

How is a guest post different from a normal blog?

To put it simply, a guest post is posted by a guest directly onto a website that they do not own and are not affiliated with in any way. 

You would probably need to log in to that website, having been given entry by the website’s owner, and post your blog internally. 

A normal blog is posted by the individual onto a blog that is their blog page – whether that’s a website domain that they own or a free website link through sites like WordPress. 

When you write something that is for your page, it’s a blog. If you write it for someone else and post it on their page, it’s a guest post. 

Are there any advantages of guest posts?

Source: Statista, 2020

One huge advantage is the growth of your social media – there are almost 4 billion active users of social media in the world. 

A guest poster will have their own following, and the business that they post to will have a following, too. If consumers from either side are interested in the other partner’s work, they need only follow the links that are typically provided in these guest blogs. 

Speaking of links, backlinks are a major part of guest posting and blogging. Any websites that hire a guest blogger will allow them to leave at least one link to their own sites, in addition to any backlinks that they ask the blogger to include for the business. 

When you combine this with keyword optimization, you’ll experience much more organic traffic. 

There’s also the idea of expanding on your own content marketing skills. 

A guest blogger will be an experienced person who has worked for several other companies in the past. Even just posting on your website may give you some valuable insight into content marketing that you hadn’t considered before. 

Usually, the editors of websites where you submit your guest post also review the statistics of your guest post, whenever it is published. If your guest post performs very well (e.g. got great reach in social media or got a lot of backlinks) then the chances are higher you can write and publish another article on their websites.

Team up with a blogger

In conclusion, having a guest blogger or a regular blogger handle some of your business’ content marketing could truly be the best decision that you make for your enterprise and a very good time and effort investment. 

A blogger has an overwhelming amount of knowledge when it comes to helping your business rise through the Google ranks. This, ultimately, will get you more clients and more organic traffic for your website.