Your web design has a significant impact on your online presence . You may not place too much emphasis on it. But, the following statistics should convince you otherwise.
Your web design accounts for 94% of the first impressions. It happens immediately when someone lands on your website. It also plays a significant role in the perception of your brand.
Online visitors will also determine your trustworthiness by your website. It impacts on the brand and product perception.
Up to 75% of online visitors will decide whether to transact with you based on the site design. A poor experience on your site will send up to 89% of your customers to your competitors.
In our article, we will look at web design trends that will increase your leads. Let’s see what expert web design firms would recommend going forward.
Adapt The Mobile-First Design
The table below shows the impact of mobile on e-commerce.
The number of mobile users could surpass 3.5 billion by the end of 2020. Mobile traffic accounts for over 50% of Internet usage.
The United States is one of the leading contenders with the number of shoppers who use mobile. Up to 82% of the sales come from these devices. The number of transactions may hit the $420 billion mark by 2021.
In the past, the trend has been to design for desktop and optimize for mobile. The main challenge is the small screen size of mobile phones. It can impact the layout and experience. It would lead to discrepancies in the browsing experience.
Anyone using mobile to browse wants a fantastic user experience. they should get it while on the go or stationery. You only have 3 seconds to capture and keep the attention of such online visitors. Otherwise, they will move on to the competitors if they get a better experience there.
Mobile-first design says you should create for mobile and optimize for desktop. It allows you to incorporate all the critical elements on the small screen size. It ensures that you give users a seamless experience on whatever device they are using.
The trend started with Google, which adopted the practice in 2010. The company understood the challenge of designing for mobile. It requires a careful thought process to pick only the essential elements.
It allows for some kind of sieving. You discard what is not necessary. You only keep those that will impact your business in a positive way.
Search engines like Google will penalize you if you do not provide a good user experience on mobile. You will suffer from poor rankings, decreasing your visibility. You will also not attract the right visitors.
Focus On User Experience As A Trend
Do you know you lose up to 89% of online shoppers if they have a terrible experience on your site? Over 70% of e-commerce platforms will fail because they ignored user experience. That number is too high to downplay.
Focus on user experience will continue to remain relevant as a trend. When designing a website, you must ensure the following:-
- Quick loading pages to capture and keep the audience’s attention. On a desktop, you have less than five seconds; on mobile, only 3.
- Engage the services of a web designer to give you a functional website. Reduce the animations, have a strong Call-To-Action and avoid clutter. Your buttons should be responsive, and the page easy to navigate.
- Incorporate the latest trends, such as virtual reality and 3D elements. It increases interaction and engagement.
- Be consistent and relevant with the content you put out.
- Remember to engage with your audiences
- Maximize SEO using relevant keywords to build traffic to your website
Do Not Give Too Many Options
If you give someone too many options, you are not doing them any favor. It may end up in choice paralysis. They will be unable to make a decision because it can get confusing. One of the emerging trends is to limit the options you give.
The navigation bar, for example, should be clutter-free. Do not have too many links on it, even if you have tons of products to push. The brains behind this thinking is William Edmund Hick, a British psychologist. There is a direct correlation between time spent deciding and number of choices. The more options you have, the longer it will take to decide.
You want to reduce distractions and engage with audiences. Include a welcome mat on your homepage. It should feature a powerful Call-To-Action to guide visitors without being intrusive.
Content Personalization Trends
Content personalization means that you understand your audience as well. Your design then caters to specific segmentation or behaviors. It allows you to maintain relevance and can guide your marketing activities.
Personalization makes the audience feel like you understand them. You increase the chances of loyalty resulting in better leads.
Have A Strong Landing Page and Relevant Content
A landing page is the first point of interaction with online visitors. It will determine whether people stay on your website. Ensure you pay attention to the layout.
Be careful about the number of elements you include for easier navigation. Make use of attractive images and have a strong call to action.
Content generation allows for flexibility in what you can communicate. It must be relevant and respond to an identified need. Incorporate SEO to improve your rankings on the search engines.
Final Thoughts
We have looked at web design trends that will increase your leads. Working with professional web design firms is essential. You enjoy their expertise and knowledge of the latest trends.
You also get to avoid making mistakes that could chase people away from your website. It starts with having an excellent understanding of your audience.
You want a responsive website that provides a good user experience. Your platform must also be mobile responsive. With more than 50% of internet traffic coming from mobile, you cannot afford to miss this platform. It is for this reason that the mobile-first trend should be one of your key considerations.