Are you sure that your small business is destined to be the next big thing? For example, let’s say you have a good fashion sense and a great idea, you want to make sure the people know about it.
Unfortunately, knowing a lot about fashion is not always enough to sell a clothing line. If you know how to use social media and in-person promotions, your great idea will have a much better chance of being seen.
When you launch your online store, you will want to share it with your friends on social media. However, your online promotion should not end there. It is fine to put your product on your own social pages, but you will also want to share your post in various groups and hashtag your prospective customers in Twitter posts.
Who is likely to buy your clothes? Do you have mini skirts and tank tops that are generally worn by young girls, or are your clothes design for a more mature woman? Do you sell casual wear or novelty items, or are you a designer of conservative business suits?
You should join groups on Facebook that would appeal to your prospective clients. For example, if you make inspirational t-shirts, you may want to join a group for people interested in spirituality. If you are making vintage-style clothes, you may want to join a retro culture group. If you sell religious jewelry, you will want to join an appropriate religious group on Facebook.
Be sure to find out what the rules are for posting and make a few posts before you actually try to sell your product.
Creating a Pinterest board is also an excellent way to advertise. You should have separate boards for all the categories of your clothing. This will give you the opportunity to display photographs of each item.
You may also want to start a blog about fashion. If you post regularly, you will be surprised at how much traffic it drives to your website. Some E-commerce platforms will include a blog when you set up a store with them.
You probably already know that Instagram influencers are people with a lot of followers on the popular photograph-sharing site. What you may not know is that there are different categories of Instagram influencers.
Nano-influencers generally have between 1000 and 5000 followers. They will actually interact with individual followers. Such an influencer may charge you around $10 to $100 per post.
A micro-influencer is someone who has about 100,000 followers. They will concentrate on small, focused markets such as casual wear for women in their twenties or spa products for persons of means. They are a good option if you have a t-shirt printing business. Or for a company that sells gourmet food products. They charge anywhere from $100 to $500 per post.
Micro-influencers tend to be almost famous people, who have over 100,000 followers, it is quite expensive to hire one of them. Posts start somewhere around $100.
If you choose to hire an influencer to advertise your product, make sure to choose one who has followers that fall into the demographic to which you are marketing.
Have a Free Give Away
When you first launch your company, you may want to try giving away a few free products with your logo on them. Masks are cheap to make, people need them, and everyone who sees them will see your logo.
Having a drawing is a good promotional tool. You can put a survey on social media, on your website, or in an email that you send out. It can be a fun, three-question survey about what kind of products your customers are most interested in purchasing. Once you have 100 or so responses, put all of the names of the people who took the survey into a drawing and give the winner a free shirt, mug, or mask.
You have worked hard on your product, and it deserves to be seen. The right kind of promotions can give you the edge you need to be successful.