There’s only how far quality content can go. That is to say that just quality content cannot get you your desired increase in sales or drive massive traffic to your site.
There are additional factors that need to be considered.
In light of this, we’d be considering two types of advertising.
Advertising is simply an external factor that can help influence consumers choice, boost an increase in sales and traffic to sites.
So we’d be considering native and display advertising.
If you’re stuck between native ads and display ads, it’s probably because you’re not yet aware of the effectiveness of native ads.
This article will explain to you the differences between native and display ads. And by the end of this article, you’d be able to see for yourself the reason why native advertising is taking over the world of digital marketing.
Before we study the differences between native ads and display ads, let’s have a brief understanding of what they’re about.
Native ads
Native advertising is a type of paid advertising. But the beauty of this advertising is that consumers hardly know they’re reading an ad because of how it’s being incorporated into the content. At times it is called native contents.
Native ads can serve as display ads sometimes too, but this time, users will not be able to differentiate between the ad and thought content.
The only thing that betrays the presence of a native display ad on content is the marking of sponsored, promoted contents or recommended content usually inscribed on the contents.
Aside from these markings, it is usually hard to tell.
Generally, users or consumers have a short attention span and so they need not be disturbed with so many ads.
Native ads fit perfectly into that need. It prolongs users readability and engages them.
Native ads can influence a consumer’s choice in that when they click on a link seeking more information, it is an ad.
With native advertising, there’s no such thing as ad-block. The reason, why users block ads, is that it frustrates them and disturbs their concentration. But native advertising gives users optimal experience on any site.
Disguised as an ad, consumers will read the advert from the beginning to the end without losing concentration. Since the ads provide more information on their needs, they’re likely to stay glued to the content.
It increases the clickability of links and this leads to an increase in sales and traffic to the site.
Because of the convenience that it comes with, many publishers are opting for this native advertising.
Display ads
From the inception of digital marketing, its been display ads otherwise called banner ads. Yes! Banner ads gas has been in existence for that long. It has served its time and now it’s beginning to fade.
In the beginning, it met the purpose of advertising until web users or consumers began to see it as annoying and intruding.
Display ads make use of pictures which makes it very easy for users to tell if it’s an ad. And by default, users skip any ads that pop up on their screen when they’re trying to digest content.
Consequently, it achieves fewer results. Consumers have gone a step further in using AdBlock to restrict ads from obstructing their experience on sites.
This is a big blow to the effectiveness of display advertising making it easy for native advertising to take over digital marketing.
If consumers block out ads, then the purpose of advertising is not achieved and this can lead to a decrease in sales and low traffic to sites.
Differences between native ads and display ads
| Native ads | Display ads |
| Ads blends in perfectly with the contents | Ads are obvious in the contents |
| Consumers read ads together with contents | Consumers overlook, ignore or block ads |
| Capable of driving traffic | Capable for remarketing campaigns |
| High CTR(average 0.2%) | Low CTR(average of 0.05%) |