The powerhouse marketing and customer engagement platform Salesforce Marketing Cloud (SFMC) has helped millions of businesses since 2013. Aimed at marketing professionals, this platform seeks to help those that want to make the highest return on their investment by connecting them with their customers. With SRMC, businesses can cater to their customers.

What is Salesforce Marketing Cloud?

Salesforce Marketing Cloud is a Salesforce platform (or Cloud based-software) that helps businesses with customer engagement and marketing automation. This SaaS platform has different levels of functionality and multiple other components that increase functionality. 

SFMC can support multiple marketing functions, including dynamic customer journeys, multi-channel campaign execution, campaign analytics, and social media advertising and engagement. Plus, it also functions as a data management platform.

How to Set up Salesforce Marketing Cloud

Salesforce Marketing Cloud is a bit complicated to set up, but to try and simplify it, the platform separates itself into two categories: Studios and Builders.

• The “Studio” suite manages and engages with all communication channels. In this platform, that includes Social Studio, Email Studio, and Mobile Studio.
• The “Builder” suite manages the customer’s journey, as well as data and the content that propels that data. Builders are used in tandem with Studios to improve communication.

If you’re unfamiliar with Salesforce Marketing Cloud and prefer to engage a consultant to help you set it up, contact a Salesforce consulting firm. A consulting firm can give you expert guidance on how to create a Salesforce solution that fits your specific business needs.

How Can Salesforce Marketing Cloud Help Your Business

Salesforce Marketing Cloud can help your business across multiple marketing domains.

• Improves customer engagement and shows these numbers in real-time.
• Automates email marketing and other online marketing methods.
• Involves social listening to make social engagement more fulfilling.
• Can use push notifications and mobile messaging to reach customers.
• Presents visually appealing customer marketing analytics.

These 3 tools that make customer engagement and marketing successful within SFMC.

Personalization Options

Businesses that personalize messages have a greater chance of gaining leads and increasing conversion. Salesforce Marketing Cloud helps businesses personalize messages by creating unique subject lines and email content based on collected data. Dynamic components in the SFMC platform can create custom sending addresses for loyal, new, or unhappy customers.

With dynamic components, a business won’t have to create multiple email messages at a time. Companies can use SFMC to automate messages based on how many times a person responds, how often they buy from you, or on their satisfaction/dissatisfaction rate.

Multi-Channel Messaging

Multi-channel messaging uses the Journey builder to support the buyer’s journey. Businesses can speak directly to their customers by communication before, during, and after a sale.

1. Supports Communication: A business would use email or text to communicate content that supports them. Text messages are useful for quick, bite-sized information.
2. Financial Status: A business can use text messages or emails to discuss status relating to credit and loans. If a payment is due, the company can contact them for a reminder.
3. Purchase Confirmation: A business can contact their customers via email or text to confirm a purchase or state when a package will be delivered and where.

Multi-channel messaging makes it easier for businesses to communicate with customers.

Data-Driven Communication

Before your business has a conversation with a customer, the SFMC platform can populate the information that will change the way you communicate with them. The data-driven messaging widget will populate in real-time and change based on new data it’s collected. 

• Journey Data: In this section, the Journey builder will send multiple emails that will welcome them, fulfill registration, or send tips and tricks related to their purchase. SFMC can determine how to open, continue the conversation, and make sales.
• Contact Data: Businesses can associate contacts with a messaging system and change it by their own input, or by what the SFMC algorithm thinks is best. For example, if a customer is no longer interested in buying, they will go back to a “new lead.”

Salesforce Marketing Cloud perfectly balances the customer engagement and marketing sides.