124.5 billion emails are sent or received on a daily basis. Why? Because they work. Time and time again, email has been shown to be the most effective marketing method. Email templates help you compete with bigger businesses by delivering professional, targeted emails to your customer base.
Here, we explain email marketing templates, why you need them, and how to use them to best optimize your results.
What Are Email Marketing Templates?
Email marketing templates are pre-made templates of HTML reusable code that give marketers a starting point for creating their email. Templates include the formatting and overall appearance of the email so that you can just drag and drop your content copy and images.
Why Marketers Need Email Marketing Templates
If you’re a busy marketer, the thought of creating effective email campaigns from scratch may be daunting. Email templates eliminate a lot of the unnecessary work of creating custom coding and an email wireframe. Email marketing templates are also readable on any device, so you don’t have to take additional time to optimize the message for mobile. Email templates let you maximize your time so that you can focus on the marketing message, not all of the mechanics behind it.
Email Marketing Templates Are Crucial
A massive number of emails are sent every day. Statista puts the number at 306.4 billion emails. Email systems will try to eliminate marketing messages that they confuse for spam or phishing scams. According to Campaign Monitor, about 60 billion spam emails will be sent a day between 2019 to 2023. Email templates can help ensure that your messages make it to your consumers and that they optimize your customer’s experience.
72% of consumers report that email is their preferred method of communication, and email templates
make it easier than ever for you to give consumers what they want. Additionally, email marketing offers the best return on investment of any marketing technique, including social media advertising, where it shows a 40% greater conversion rate. For every $1 spent on email marketing, you can receive up to $42 back. Marketing and advertising emails influence more than 50% of buying decisions. Email templates make the process easier to deliver targeted messages to your customer base.
How to Make the Most of Email Marketing Templates
Email marketing templates better personalize your marketing message and allow you to create compelling copy. Some messages you can send with the help of email marketing templates include:
- Promotional emails for special offers, sales, or discount days
- Emails that recommend products based on particular needs of the customer
- Loyalty program emails for repeat customers
- Messages sent to customers while they are in shopping mode
- Seasonal emails
- Reminder emails, such as notifying a customer when they might be running out of a product they purchased earlier or when a new style or product is launched
- Feedback emails that ask customers for their opinion about the product or service
Tips on Writing Email Marketing Templates
If you’re wondering how to do email marketing right, here are some tips to optimize your message:
Be a Subject Line Allstar
Your subject line is more important than your email. I know that’s tough to swallow, but it’s true. If your subject line isn’t compelling, no one will click on it and the rest of your efforts will go to waste.
Some of the best subject lines will trigger an emotional response within the recipient, such as feeling:
- Concern that they will miss out
- A sense of belonging to a limited group
- Confidence that they will benefit from what you have to say
- Stress if they do not act soon
- Social proof that show why they matter
Don’t Neglect the Preview Text
An email’s preview text works like a meta description. You have just 35 to 140 characters to show the reader why they should open the email. Tighten up your copy and deliver a compelling message within the first two lines.
Get to Know Your Audience
There’s nothing worse than getting a standard email from a company that shows they don’t know who you are. Get to know your audience so that you can learn about what makes them unique. Then, you can segment your emails to particular groups with similar characteristics. Be conversational and speak like you’re talking to someone right next to you, not a million miles away on the web.
Ask for Action
Let your reader know what you want by asking for it. Include a button or clear call to action in every email.
Conclusion
As the best way to reach consumers, you can’t neglect email marketing. Email marketing templates make your job as a marketer much easier by giving you the box to deliver your message in. With the help of email marketing templates, you can deliver consistent, efficient, and scalable emails to your customer base. You can then use your creative energy and ideas to make the message amazing.
About the Author: David Lukić is an information privacy, security and compliance consultant at IDstrong.com. The passion to make cyber security accessible and interesting has led David to share all the knowledge he has.