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Marketing presentations or slides are very similar to stories. The message must be presented in a way that captures and engages the attention of the audience and is able to create an impact on them. 

Right from content marketing to branding and social media strategy, there are different ways and approaches that marketing presentations and collaterals can have, but clearly, everything depends on the objective and message. 

But there are some themes that are common to every other marketing presentation. 

In this post, we will explore the different kinds of presentation templates that every marketing professional needs for their requirements. 

Top 5 presentation templates every marketer needs in 2021 

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Whether you’re searching for a presentation template or choosing one, you will need to keep the following tips in mind: 

  1. Less is always more 
  2. Reduce the amount of text you use in your marketing presentations 
  3. Add compelling visuals to support the message you intend to deliver to your audience 

Now let’s check out the top five marketing presentation templates from Pitch that every marketer can use for their next project. 

  1. B2B Marketing Plan

B2B marketing can turn out to be a really complex game and you may end up getting caught up in different strategies, tactics, channels, and campaigns. Having a solid plan is the only way to keep things secure and organized. Without a B2B marketing plan, you will not get the desired results out of your efforts. 

For any B2B marketer, creating a marketing plan is part of their job role. As a marketer, a B2B marketing plan is necessary for you to outline your buyers’ persona, advertising, and promotions as well as other strategies. Make out time to create a plan that provides your campaigns with the relevant context, analyzes your performance, and implements a strategy to achieve your business goals. A great place to start working on a marketing plan is to actually outline how the plan should look like and what strategies, KPIs, and tactics would need to be filled in it. 

Using the presentation templates from Pitch, you will be able to: 

  • Do a detailed analysis of your marketing landscape
  • Create your own content marketing strategy
  • Outline the goals for your marketing campaigns

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  1. SEO report template

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Creating reports is not a very favorable task for SEO specialists. Understandably, it can be really tough to select the key information that needs to go into a monthly SEO report. And then you will also need to take care of the fact that all the information you put into the report makes sense to the client. 

Next up, what should you include in your SEO report. 

Here are the few key things you need to make sure you include in your SEO report:

  • Report summary: It can be really confusing for anyone to dive straight into a report full of technical jargons. Hence, it’s always a good idea to provide an overview to your clients what this report contains.
  • Overview of traffic: The next set of info is where the traffic to your website or channel comes from. You need not always provide specific numbers, you should compare them with each other and analyze and check which trends are changing with time. 
  • Conversions: This is undoubtedly the most critical section of your report as clients always want to check the value you bring to the table and what exactly is affecting their bottom line. 
  • Section on landing page: In case you’re creating a landing page or content for the client, you will definitely want to include a section around the same. This section also provides an idea which pages are generating most of the traffic. 

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  • Keyword rankings: This is another most essential part of any SEO report. They indicate if your current strategies are working for you or you need to switch them over with some other plan.  Once you identify the most relevant keywords for your campain, you can include them in your SEO report to track the progress in the SERP. You also need check out the search terms that are actually bringing in the traffic.
  • Overview of backlinks: One of the biggest challenges that any SEO professional encounter is building a quality backlink profile. But if you are offering backlink services, then it makes sense for you to include them into the report too. 

Creating a streamlined process for SEO reporting will save you a considerable amount of time, Alternatively, you can download SEO report templates from Pitch to make your life easier. 

  1. Brand Style Guide

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According to Lisa Gansky, “A brand is a voice and a product is a souvenir.”

When it comes to building a brand and making its voice heard, consistency is the key. When you go to the market to buy your favorite beverage or snack, you’re almost able to spot it from far away. Did you ever wonder what makes that brand sticks to your mind? Its the consistent messaging through the use of same colors, fonts, logo, and images. 

Creating a brand style guide template for every campaign is quite a bit of a task. Instead you can use the presentation templates from Pitch for your brand campaign. The template package consists of all slides that you need to create a campaign that will shine through. 

The best part is by providing a template to your team, you can have them all on the same page regarding the look and feel of the campaign. The template includes all the slides that you need to create the TOC, outline the style guidelines, logos, typography, and much more. It also contains slides that provide details of the color palette and image grids you would want to use in your campaign. It doesn’t matter what part of your brand you need to redefine, this template has everything laid out beautifully for you. 

  1. Social Media Strategy

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A smart and simple social media report provides optimum value of your social media marketing plan. It clearly depicts what you are able to accomplish through your social media strategy and backs that up by relevant data. 

The question now is, what should you include in your social media strategy report. 

  • Quick summary of the goals, strategies, and metrics for success
  • A brief snapshot of your social media performance 
  • Tracking data and comparing it a previous successful campaign
  • Other results that stand out, for example a connection you made with an extremely popular social media influencer 
  • Analysis of the data, for example, what was the engagement for your posts and stories. This will also help you understand what kinds of posts are popular with your audience
  • A summary of what you have learned

If you’re stuck with creating a social media report template, you can download one from Pitch. Their template offers several ways to display your media strategy with results. You can then share the report with your team on a weekly, monthly, or quarterly basis. The best part is that it takes out the hassle of creating reports on a regular basis. 

  1. Creative Brief Template

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A creative brief template is an important tool for any type of advertising or marketing campaign. It’s kind of a symbolic map for all the people in the creative team. It clearly indicates where to start with the project and how to navigate through it. It’s usually created by the marketing professional to detail the scope of the creative work. It represents the first step in creating all kinds of creative and promotional materials, for example websites, advertisements, videos, and so on. 

The creative brief template is used by the Creative project managers and need not be a very elaborate one. In fact, it serves as a guide to create and develop creative materials which are used in marketing, advertising, and communication campaigns. 

A creative brief template benefits the customers in the following ways:

  • States the objectives and goals of the project
  • Heps in communicating the assumptions and the facts
  • Encourages the stakeholders to provide the inputs or details for the project
  • Offers the success criteria for assessments 
  • Indicates the metrics for success 
  • Makes the designer accountable for the project deliverables 

You can create your own creative brief template or download the one from Pitch. This template is pretty simple and straightforward. It summarizes the key points and details of the project. The slides in the template includes the campaign details like mission, objective, target audience and also addresses practicalities, such as key deliverables and timelines. 

Conclusion 

The success of your business depends on how well you’re able to market your products or services. These five templates will always provide you the required amount of guidance to create and market your own plans. 

You can either use these templates as is or you can make the necessary modifications to reflect your business and brand. For more such templates you can always check out Pitch

Let us know in the Comments section below which of the templates mentioned above did you implement in your marketing campaigns.