Are you looking to build a strong social media presence for your new business venture? Or do you want to garner traction before introducing a new product to the market? Wouldn’t it be great if there was a way to amplify audience engagement and build a loyal community around your brand?
If you’ve just nodded your head in agreement with any of the above questions, it’s high time you outline a rock-solid Instagram marketing strategy.
But Instagram marketing is more than just uploading a few stories and posts on your profile. It requires a consolidated approach to create, share, and promote attractive content and grow your brand on Instagram.
Why Your Brand Needs Instagram
With more than 1.3 billion users worldwide, Instagram is one of the most popular social media platforms on the internet. That makes it an integral part of every successful social media marketing strategy.
Whether you’re launching a new brand, product, or feature, Instagram can be instrumental in skyrocketing awareness and engagement. When judiciously implemented, your Instagram marketing strategy will even help generate leads and book pre-orders for new products.
That’s why you need to work with an experienced social media agency and develop concrete social media campaigns for Instagram.
In this blog, we’ll discuss a few useful Instagram marketing tactics that’ll help you stir a buzz before the launch of a new product or brand. Let’s get started.
1. Establish Clear Goals
As with any digital marketing strategy, you must have a clear idea of your goals before building your Instagram pre-launch strategy.
Ask yourself the following questions:
- Do you want to tap new market segments or generate interest among existing customers?
- Do you want to drive sales through social media marketing?
- Are you looking to boost customer retention and loyalty through Instagram?
Your answers to these questions will determine the type of social media campaigns you should use for your pre-launch strategy. If you’re working with a social media agency, make sure they have a clear idea of your goals. Also, work with them to identify relevant key performance indicators to track and measure your strategy.
2. Harness All Instagram Features
Instagram offers a treasure trove of useful features and tools for business. Whether you want to interact with your target audience or showcase behind-the-scenes action before a launch, you can use Instagram to accomplish your goals.
The important thing is to consult your social media management company and brainstorm creative ways to leverage different Instagram features.
For instance, you can add the countdown sticker to Instagram stories a day before the product launch. It’s a great way to maximize the hype before launching a new product or feature in the market.
Additionally, you can use Instagram Reels to share a sneak peek of the new product. Or you can host a live Q&A session to interact with your followers and address their questions prior to the launch.
Similarly, you can use IGTV to showcase a full-fledged video teaser of a new product feature. Make sure you update your Instagram bio to inform your followers about the launch. You could even include a pre-order link in the bio to drive sales before the launch.
If you’ve hired a social media marketing company, discuss the possibility of creating a catchy branded hashtag. Apart from amplifying brand awareness, it’ll help your social media marketing agency monitor the latest conversations about your product and brand.
3. Work on Consistent Branding With Your Social Media Agency
Consistency is the key to creating an easily recognizable and memorable brand image. Even if you’re using Instagram to launch a new product, make sure the social media campaigns align with your existing brand identity.
That’s where a social media management agency steps into the picture. They can help you identify eye-catching visual elements, including colors, fonts, and icons, that are in sync with your brand identity. Also, make sure you use a consistent tone and language for all the captions of your Instagram posts.
4. Create a Sense of Community
The biggest benefit of Instagram over other social media channels is that it helps you build a devoted community of followers. Use that to your advantage by creating a semblance of community around the new product.
Start by working with your social media marketing agency to create a compelling narrative about the product’s inception and development. Make sure it stirs the right emotions in your target audience. It’ll go a long way to help them become emotionally invested in the product.
Also, you can host an Instagram giveaway to further improve awareness about your brand. Reward the winners with free samples of the new product, and ask them to share their experience of using it. It’s a clever way to build a repository of user-generated content that’ll come in handy for reinforcing trust and credibility post-launch.
Social media channels offer an excellent platform for brand-building and revenue generation. Instagram tops the charts because of its outstanding audience engagement rates. Make sure you utilize all its features, such as stories, Reels, IGTV, etc., to create hype before a product launch. Also, consult your social media agency at every step to set clear goals and maintain consistent branding.