Marketing is dynamic and ever-changing, and the digital world has dramatically augmented the ways that businesses market themselves. While the field is evolving, there are more opportunities to get noticed. Whether you want to promote your business with ads or get out the word using traditional marketing methods, there are a variety of ways to creatively market your company. Below are five tactics to use when you’re marketing to your advantage.

Digital Marketing/SEO

Digital marketing has changed the way businesses promote, buy advertisements, and gain new customers. Search engine optimization (SEO) is a modern tool that businesses use to get their name out there. SEO is the practice of creating digital web content that is optimized to land high up on search engine pages. With specialized keywords, metadata, hyperlinks, and more, SEO can increase your web traffic and sales.

Another option is to use pay-per-click (PPC) advertisements. While your business will only pay for the clicks on the ad, there are a lot of mistaken clicks and clicks that don’t lead directly to business revenue. Still, PPC is another form of marketing that businesses can use to their advantage. However, compared to advanced SEO, it does pale in comparison.

Use Data Analytics

Data, as the adage goes, is “the new oil.” While data doesn’t have the same impact as oil, it is still exceedingly valuable. Data is essentially all of the information acquired from a variety of different sources. This information can be almost anything.

Not only can you find out information about target demographics, but you will also be able to discover new marketing techniques and increase product engagement when you analyze the data that you have available to you. Data can open new doors and help your company discover more effective ad campaigns.

It doesn’t matter how you attained the data; if you are not using analytics to get the most out of it, then your marketing department could be a lot more successful if you do. While it’s vital to think about the ethics of data acquisition, when you are mindful of it, you will also find new ways to pivot your business and increase sales.

B2B Marketing

Depending on the type of product or service your company offers, you can use business-to-business marketing (B2B). This type of marketing focuses on advertising and reaching out to other businesses that could use your service or your product. Creating these kinds of sustainable relationships will make a big difference to how your business grows and operates. Whatever field you are in and whoever you want to market to, taking this approach and learning more about B2B marketing will only benefit your business.

Press Release Distribution

Another form of marketing is press release distribution. When you have big news to share, you should utilize press releases to get the word out. Nowadays, you don’t need a big public relations department to use press releases. There are companies providing affordable distribution to newspapers, magazines, online outlets, and other types of publications. Are you a new company? Do you have a new exciting product? Are you beginning a partnership? Whatever you’re excited to announce can be delivered to publications that will write about it and provide free press.

Email Marketing

One of the most useful pieces of information is a person’s email. When you have a lot of emails from customers, you can use them to send company newsletters, notifications of sales, and updates on the development of products. With an email marketing campaign, you can garner a loyal following of customers and gain new ones. There are a variety of tactics you can use in your email marketing strategy. Start with education, free samples, and branding, but the sky’s the limit when it comes to email marketing. The more emails you have, the more effective it will be.

Business is changing. Marketing is changing. Technology is changing. The way all three of these things relate will continue to evolve in the future. Whether your business is on the cutting edge or has a unique perspective on a particular product or service, there are many marketing strategies your business can use. With so many effective methods, business leaders should think outside the box and direct the marketing division towards an affordable, lucrative, and modern strategy.