Marketing is a vast and complex topic. But, it’s also one of the most critical aspects of any business. It’s what drives sales and gets your brand in front of new customers. So, whether your business is in real estate or you are a start-up company selling baked goods, marketing is what will make your business grow or fail. There are many different types of marketing strategies that can be employed depending on your company goals, budgets, target market, etc.
Types of marketing include, but are not limited to: inbound, outbound, organic, and paid. There are many more types that fall under this umbrella term. Marketing is the process by which businesses promote brands or products over a specific medium. The different types can be divided into two categories, inbound, and outbound. These terms actually refer to where your business gets its customers from rather than how you market itself to them. In other words, it’s crucial for marketers who use these strategies to understand their audience inside-out, so they know where best to find them when promoting information about what they do online through various means, including social media channels like Twitter or Facebook, etc.
Marketing That Aligns With Your Goals
Marketers often have goals with each type of strategy such as building awareness around a specific topic or building trust. With these goals in mind, it’s essential to choose the best marketing strategies for your business. It would be unwise for marketers to use paid search and SEO methods because they can contradict each other if done incorrectly. For example, a paid search campaign will drive customers to your site through keywords. At the same time, SEO works best by creating quality content that gets shared online. Marketers should make sure they know which of their campaigns are working well together and avoid using methods where there are too many variables in play because it can cause confusion for the customer if done poorly.
With all this information, though, about different marketing strategies out there – you might be wondering how exactly marketers use them? Well, one thing is sure, no two companies or industries have the same audience, so choosing the right type of marketing means knowing what channels work best with your business model and having a clear understanding of how these various types of strategies get implemented across multiple channels including social media, etc. Once again, it’s essential to consider the goals of your marketing campaigns and how they tie into your larger business strategy.
Inbound Marketing
Inbound marketing is a strategy that targets the market through their needs and interests. It features search engine optimization, remarketing, blogging, social media marketing, and email marketing. This is one of the most effective types of online marketing because it encourages your customers to come directly to you.
Outbound Marketing
Outbound marketing promotes brands and products by interrupting consumers with direct communication such as ads or telemarketing calls. Outbound strategies require a significant effort but can be very costly if they do not work out in the end. For example, TV commercials are expensive to reach large audiences at once without knowing how many people will actually watch them (and buy what’s being advertised).
The most common way to describe the different types of marketing is by using what are called “P’s” – Product, Price, Promotion, and Place. These four P’s have been around for a long time now in some form or another, with many marketers adding several more Ps to cover all aspects of their business. However, these terms can be used interchangeably with each other depending on who you talk with, so it’s best not to overthink them too much.
Product-marketing
Product-marketing is all about the product and making sure it’s what people need. This involves everything from researching whether your target audience needs or wants a particular solution to developing different materials that will tell them why they should choose you over your competitors.
Promotion-marketing
Promotion-marketing is also known as “advertising.” It includes any promotional activities outside of regular social media promotion such as print advertising, digital marketing campaigns & public relations.
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Place-marketing
Place-marketing refers to getting your business in front of potential customers by using things like SEO strategies, market research data & similar tactics for increasing brand awareness. It can include offline techniques, too, where brick-and-mortar locations can be used as a way to get in front of people.
There are not only strategies and techniques in marketing but different methods as well.
Below The Line Marketing
BTL or below-the-line marketing refers to traditional forms of advertising such as TV ads, billboards, etc.
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Above The Line Marketing
ATL or above-the-line marketing refers to more modern methods, including digital ads via social media channels, search engine PPC campaigns, etc.
Public Relations
Public Relations (PR) involves promoting a positive image about your business through press releases and interviews with journalists, which will then create online content.
Influencer Marketing
Influencer marketing can be a great way to reach new customers and is when you collaborate with influential people (including social media influencers) in your niche.
Affiliate Marketing
Affiliate or partner marketing involves promoting another business’ products or services through affiliate links which earn you commission for each sale generated.
Email Marketing
Email Marketing uses newsletters, promotions, etc., and automated emails to drive sales and build relationships with existing customers.
SEO
SEO stands for Search Engine Optimisation and focuses on getting more targeted traffic from search engines such as Google by optimizing your website content using specific keywords or phrases that potential visitors will use while searching online.
Social Media Marketing
Social Media Marketing includes paid ads via Facebook & Twitter plus organic posts that help promote the brand and increase brand awareness.
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Content Marketing
Content marketing is when you use content such as blog posts, videos, etc., to establish yourself as an industry expert, leading potential customers back to your website for more information or purchasing products or services.
Remarketing
Remarketing ads are used by Google and other search engines to show adverts on sites they know users have visited in the past. This can be great if you’ve got a new product launch coming up that people might already be searching for online.
Direct Marketing
Involves advertising or promotion via print or electronic communications such as catalogs and billboards.
Word-of-Mouth
Sharing positive opinions about companies with friends and family members on their own personal networks.
Social Media Community Building
Online communities are built around specific interests where users can share information related to the topic in question.
Cause-Related Marketing
Company’s support for a good cause by donating money towards it while running separate marketing campaigns.
Emotional Marketing
Using emotional stimuli such as fear, nostalgia, or humor to sell products and services.
Guerrilla Marketing
Targeted acts of unconventional (and typically low-cost) marketing activities that are designed to create brand awareness. This type of strategy is often used by smaller companies without large advertising budgets.
There are plenty of tactics for each of these strategies that can fall under it (like social media promotion could include Facebook Ads, Twitter Promoted Tweets, and organic tweets), but this covers some common examples. Marketing doesn’t start with launching an ad campaign or creating a website. Instead, it begins with identifying who your target market is and what they’re looking for.
Then you can begin building relationships with them by providing valuable content that meets their needs (like blog posts about SEO), which will then turn into sales down the line when prospects are interested in buying something from your company.