T-shirts are very versatile pieces of clothing to wear. All over the world, several billions of people rock t-shirts daily. It can be rocked casually with jeans and sneakers, stylishly with a pair of boots and skirt or formally with tailored trousers, jacket and shoes. It’s for this reason that t-shirts make a profitable business option.
However, because a t-shirt is a common commodity to get, advertising your t-shirt business and giving your brand much-needed visibility might seem like an arduous task. An excellent way to distinguish your business is by having the perfect t-shirt design. People love to wear unique things, and an unusual design will often do the trick.
And while physical adverts are a great idea, advertising your t-shirt business online may be the ingenious idea you need to take your brand to the next level.
Create a company website if you haven’t already done so. Keep the web layout simple and easy to navigate. A brand logo with a winning design on your website will do wonders also. Next, you want to develop advertising ideas to pull in more customers and make more sales.
This article will talk about terrific t-shirt advertising ideas you can utilize in your business to sell massively.
The Concept of Online Advertising
The Internet is a great tool and an expansive marketplace. Advertising online might seem like no big deal. You may think it’s just stringing a few words together, adding great-looking graphics, and putting it out online and you’ll start to sell like crazy.
Unfortunately, you’re in for an awakening. Before you decide to advertise t-shirts online, you need to know about SEO, target market, social media marketing, influencer marketing, etcetera.
Sounds like too much work? Well, I’m going to break it down for you. Let’s look at some great ideas you can use to advertise your t-shirts.
Social Media Marketing
Running paid adverts and marketing campaigns will put a big dent in your pocket faster than you expect, especially if it’s a new business. Social media is the new gold as there’s a ready market waiting.
Do you know you can run free ads all year round on Facebook, Twitter, Tiktok, and yes, even WhatsApp? What you have to do is first build an active audience.
To build a great audience, you’ll need to create quality content around what you do best: unique t-shirts. You can get very massive followership on these platforms by dropping a few posts per day on your Facebook page or short videos on TikTok and actively build relationships with your audience by engaging them.
More social media followers mean more sales. The more followers and friends you have, the larger your prospective client base becomes. If you want to reach a wider audience for a few dollars, you can run a sponsored ad across these platforms. It saves cost and helps you gauge response rate because of accessible communication.
Social Media Influencers
Influencers are people who have large followership on different social media platforms. They utilize their audience to run promotional content for brands and businesses. Some Channels on YouTube are dedicated exclusively to product reviews. Influencers usually charge a price for their work, the more popular, the more expensive.
However, some people have a large sphere of influence and have decided not to monetize it. You can send them a free sample of your t-shirt and ask that they say something nice about it in their next post.
When you get customers from running an ad through a Facebook influencer, ask them to review your t-shirts on their wall. That way, you get free advertising.
Create a Blog
While social media is a great way to share quality content, a blog is a much better way to share valuable information about your brand. Creating blog posts about fashion ideas, t-shirts, weird/fun t-shirt facts, trends, and tips is a great way to get traffic to your store.
To get more customers to visit the store website, always embed a link to your website in your blog posts. To garner more traffic to your website, invite guest posters to post on your blog. That way, you don’t have to write so many articles all by yourself.
Email Marketing
Email marketing is another effective strategy you can employ in the t-shirt marketing business. You can start with a newsletter. It enables you to send sales offers and information personally to people on your list.
The most important thing is building your email list. You might want to ensure that you’re sending emails to the right people. You can build your list through social media. That way, 75 percent of the people on your list are real customers.
Consistently share quality content and ask people to sign up for your newsletters if they want to read more from you. You can also attract people with a lead magnet on your site or e-commerce store. That is, giving them a compelling offer such as a 50 percent discount off their first purchase in exchange for their email address.
When wording your newsletter, you have to be careful. Don’t sound too salesy, or it may put many people off, and they’ll unsubscribe from your list. Keep things interesting while promoting your business using email.
The Promotional Products Strategy
Almost everyone loves freebies, especially good quality ones that are useful in their day-to-day life. A t-shirt is one of those valuable items. Give out t-shirts branded with your company logo as gifts to long-standing customers. It’s a below-the-line advert that does the talking for you even in your absence.
You can also run promotional sales and hand out promotional t-shirts as gifts to all customers who purchased during the sales. Also, target inactive customers with branded t-shirts.
If an active customer goes inactive suddenly, it may be because they’re getting better deals elsewhere. Don’t ignore them. Target them with discount sales and a free t-shirt.
A great advertising idea you can try out is pitching directly to companies and organizations likely to give branded company t-shirts to their customers.
It’s a marvelous way to scale your business and increase your customer base. We advise that you go along with a branded t-shirt from the store to the meeting and give it to the company representatives before you leave.
Run Online Contest
A great way to make sure your brand gets more visible and relevant online is by running an online contest. People are usually excited by participating in games. It could be something simple like a basic t-shirt look challenge. It’s a t-shirt advertising strategy that’ll pull in new customers.
The important thing is to attach prizes to the challenge, so people are motivated to participate. If you use the service of a famous influencer for your brand, you can set a date with the influential person as the prize for the winner.
Sponsor an Event
While this may not look like it, it’s one of the excellent t-shirt promotion ideas to get your t-shirt brand out there. It’s also a great place to network and meet heads/representatives of big corporations who are more likely to need branded company t-shirts as their promotion material. You can also hand out free t-shirts to people attending the event.
Keep your eyes peeled and your ear open for events in your community or state which will offer you such opportunities. Get a good designer to create and print flyers for your brand. Hand these out at events.
Final Thoughts
There are lots of remarkable ways to advertise your t-shirt selling enterprise. You should identify the specific needs of your business at each point and find a strategy to promote your brand while saving costs.
If your business is small or new, you should avoid spending too much money on adverts. Personalized promotions and social media sites are great marketing strategies to reach your target audience.
Finally, offer after-sales services.