Link building is the process of developing a natural flow of traffic from one site to another. When you build links, you’re increasing the authority of your website and generating quality backlinks. Without link building, it can be difficult to rank your content or website in search engine results pages.
As an online merchant, you know how important it is to have a deep relationship with your customers. Marketing strategies are essential for building your brand and increasing your sales. One marketing strategy that will not only increase your brand’s visibility but also help you build trust and loyalty with consumers is affiliate link marketing. Here are some useful tips on how to get started.
Why affiliate link building?
For website owners, building affiliate links is a vital part of optimizing content and increasing rankings in search engines, which generates traffic to the website. Of all the SEO and advertising strategies out there, link building is perhaps the most effective.
When you do link building properly, such as what you’d get from the best link building services on the market, you’re not just helping the people who purchase from you, you’re increasing the authority of your website in the eyes of search engines.
You’ll also get targeted traffic with purchase intent, instead of you having to promote your site to people without any interest. For example, if you’re selling dog shampoo, and your product is linked to on a third-party blog about dog shampoos, the people reading the article will already have an interest in buying dog shampoo.
How to find profitable affiliate offers
Before you start an affiliate link building campaign, you need to compare offers and choose what’s best for your business. Choosing a profitable offer isn’t easy. Different market niches are more profitable than others. You have to research what visitors are buying at each retailer, what time of the day they’re buying, and whether there’s a way to buy without paying for a membership.
You also have to consider whether a retailer is valuable to your site’s visitors and if it fits your content niche. Before you choose which offers to pursue, try to look at the deal as a customer and consider whether it’s worthwhile to offer to them.
You should also think about competition. If there’s a lot of competition in your niche, your offer might get lost in the shuffle. This is why you should also look at what the affiliate marketer will offer you in return for linking to them.
Think like a search engine user
By “search engine user,” we’re referring to people who are researching your type of product and are hunting for the best offers or deals. It’s similar to when you Google products, when you browse other websites, and when you look for new products to buy on Amazon.
You might have your own way of using Google, but it will help to put yourself in other people’s shoes. For example, some people type short queries like “cheap printer ink”, while other people type full-length questions like “What is the best ink to use for printing photographs?”.
Avoid affiliate link farms and blog networks
When doing any sort of link building campaign, you want to focus on the quality of links over the quantity of links. While affiliate blog networks are easy to get content published on, you run the risk of being penalized for participating in these networks.
Google really wants to see valuable links that come from authority websites. At the same time, they don’t want to see “link farms” pointing to your website. Since link networks are basically low-effort websites with lots of affiliate links, you risk getting a penalty.
Tips for Quality Content
Quality content is king when it comes to affiliate link building. This means that your content should be unique and valuable to your visitors. When people are researching products, they tend to have fairly specific questions in mind – how does it work? How does it compare to similar products? Does the manufacturing process use eco-friendly materials?
Your content should be written like having a conversation with the reader, providing information that educates them. This will boost user engagement with your content, which in turn gives your content more credibility in Google’s eyes, and helps you to rank higher in the search engine results.