How do you get your brand videos to resonate with audiences and translate into increased engagement? Many companies struggle with finding the answer to this question, especially start-ups. But this write-up provides a guide that makes achieving this feat less challenging. The subsequent sections reveal brand video ideas to help your business stand out from the competition.
1. Challenge Videos Add Humor and Fun to Your Channel
The safest way to add humor and fun to your channel is to go with an already working recipe. And how do you go about it? You can get around such a dilemma by creating video content based on the current trending challenge.
Consumers want to feel like they’re interacting with people who also have everyday life and enjoy aspects of popular culture. Nothing achieves this feat more than a video showing you or your employees participating in a challenge.
Tim Stout and Associates
Here you see real estate agent and tough guy Tim Stout giving John Wick a run for his money. Instead of taking on a personal vendetta, he takes out baddies trying to stop you from achieving your goals.
Ardor SEO
Here’s another video filled with humor from the Ardor SEO firm. The monkey’s antics and playful personality on display make for a fun watch. Now, that’s how you leave an impression on audiences.
Challenges swamp the social media scene, and you can easily find one that your audience is enthusiastic about by exploring stand-out platforms such as Twitter, Facebook, Instagram, etcetera. You can go beyond having your employees participate and also include your consumers. Have the latter turn in video clips of them indulging in a challenge while creatively associating it with your product.
2. Customer Testimonials
Sometimes the perfect salesperson can be the customers themselves. This marketing strategy involves creating videos of your clients describing their experience with your products or services. What value did you provide, and why are you their top-pick? It ties in closely with the challenge idea from earlier, as such campaigns make customers feel inclusive, especially in developing your brand.
Dropbox
3. Introduction Videos
Audiences want to know what your business is all about right off the bat; an introduction video helps solve this dilemma. It’s usually a fun way to show and tell people about your products and services. It’s best to keep such clips concise as you should avoid bombarding your audience with too much information that it flies over their heads.
Tesla Model S
4. New Product Features
Shining the spotlight on a new product is one of the top brand video ideas in the marketing game. Consumers appreciate a new offer or service but can be skeptical about patronizing one. You can make a video of new products in your lineup and their features, giving them a nod in the right direction.
Many businesses fall prey to the mistake of churning out numbers and specifications when unveiling new products. Such an approach only helps to bore the viewers, many of whom have no idea what such figures mean in practice. So, what should you do instead? Describe what this specification translates into in real life and everyday experience.
Apple
Apple achieves this technique effortlessly in this video. Instead of focusing solely on specifications, this tech giant highlights the values their products add to the average user’s everyday routines.
5. Explain What Makes Your Business Different
Why should clients care about your business? What sets you apart from the next brand? You’ll need to provide these answers. Identify your strengths and aspects that make your business unique in the market, and use them.
Gaining engagement is more than offering lower or competitive prices. Today’s clients want to know what extra value you provide, that perk they can’t get elsewhere. Take a page from the Short Term Shop’s book and create video content providing these answers.
The Short Term Shop
Avery Carl, a top real estate agent for the Short Term Shop, explains why her firm’s different from the next agency. She provides information on how their extensive market offers you more investment options and more.
6. Post Your Presentation
You can post clips of your presentations in the office or at workshops. Such videos create an impression of professionalism, and your audiences will perceive you as an authority at your trade.
Amazon
7. Share Useful Tips
How best can consumers use your products? What are common problems your audience experiences, and what are the easiest ways to get around them? You can create video content that your users find informative and helpful. Many brands take to their social media accounts, sharing valuable tips that aren’t exclusively on their products and services to their audience.
Edna Keep
Here’s a video of real estate investor and coach Edna Keep sharing a helpful tip on what you should never say to an investor.
Jamie Turner
8. Discuss Your History
Share your roots and success stories on your brand channel. Such videos inspire your audience to grow and craft out their breakthroughs. Your video should be one your audience can relate to instead of an alien experience. The goal is to motivate and inspire your customers, not alienate them with a story too far out of reach.
In today’s society, a motivational piece doesn’t push people to go over and beyond. But instead, it highlights relatable and achievable everyday experiences.
Tim Stout
Here’s Tim Stout, yes the tough guy from before; that looks like he came right out of a Hollywood spy movie. In this video, he shares stories about his background and the reasons behind his values, creating a personal connection with the viewers.
9. Share a Day in the Life
How’s life at the office? Consider sharing a day in the life of you or your employees. Such content more than helps your brand stand out. It’s a simple and inexpensive way to build customer-brand relationships by showing your business’s human side. Consider treating your audience to some behind-the-scenes footage of your business.
People’s Capital Group
Seth Martinez, Co-owner of the People’s Capital Group, implements this strategy in his brand video. He introduces us to the team in this video before giving us a tour of what a day in the life of a real estate agent looks like.
These videos can also serve as a tool to build office relationships. You can have an employee present a takeover video introducing viewers to the work team and workplace. Many top businesses employ this route to showcase their workplace positivity and motivate potential employees to come on board their company.
10. Get Influencers Involved
There’s a reason why 67 percent of businesses involve Instagram influencers in their marketing campaigns, and the numbers speak for themselves. There’s a 52 to 61 percent boost in engagement from a sponsored post involving some of these individuals. Influencers have staunch admiration by the bucket load, numbers that can give your brand the boost it needs to transform into a home staple.
Influencers are exceptionally effective when targeting a new market or demographic. They can help create a buzz on social media and increase your overall appeal and engagement with a younger audience.
The most effective influencers don’t just recommend your brand but also share and exhibit your organization’s core values in their actions. Hence, creating an image of honesty, quality consumers critically consider during purchasing decisions.
Moxy Hotels
Moxy Hotels invites YouTube star and influencer Oli White to star in a funny skit. He gets to indulge in funny challenges with the channel’s host Taryn Southern. The result; the brand’s most-watched video with over half a million views.
11. Celebrate Your Milestones
Celebrating your milestones on your channels can help set you apart from the competition and improve long-term retention. It’s an avenue to acknowledge the little achievements, remind your audience of your products or services’ impact, and deepen the customer-brand relationship.
Milestones you can celebrate range from hitting a certain amount of subscribers, progress reports, breakthrough results, customer service victories, and more. Consider hosting giveaways or having VIP customers appear during your celebratory videos for a takeover.
NAFSA
12. Debunk Industry Related Myths
Misinformation is a problem in today’s society, with many misconceptions often influencing consumers’ perceptions of certain businesses. If you’re brainstorming for video brand ideas, consider creating visual-audio content debunking some of the popular myths surrounding your industry. This approach is a fun way to communicate with your audience and help them address some of their biggest concerns.
The Short Term Shop
The reputable Avery Carl provides audiences with industry facts about new construction. Remember how you thought a recent building was perfect and won’t need repairs. Well, you might want to rethink that belief.
13. Collaborate With Local Businesses
Collaborations with local businesses popular with your target audience are an excellent way to break into a new market. They get to see your brand name up there with one they trust, and some of this credibility rubs off on your company.
You can create video content and host giveaways with businesses whose products complement yours. The most critical factor you should consider when taking on such a venture is to ensure that both companies share similar values and goals.
Bringing Your Social Media Video Ideas to Life
How do you bring your brand video ideas into reality? The subsequent sections reveal the answers, exploring tips on achieving this feat.
How to Build a Video Marketing Strategy?
About 90 percent of viewers discover a new product or brand via video channels, so it’s of little wonder why it’s a critical aspect of marketing campaigns. In 2018, more than 80 percent of companies employed this approach, with their numbers rising rapidly over the years.
Despite its popularity, many marketers fail to maximize the potential of this medium. So, how do you build a video marketing strategy that yields positive results? Here are tips to help you out.
-
Understand Your Target Audience
Begin your campaign with intensive research into your target demographic. What platform provides access to this audience, and what content best resonates with this group?
You’ll also need to clarify the objectives of your marketing campaign. Are you looking to create awareness, improve sales, drive traffic, or achieve all these feats? What keywords, hashtags, or influencers are popular with your audience?
Knowing the answers to these questions helps you optimize your video strategy to full effect.
Stay on Brand
Yes, videos need to be fresh, exciting, and creative. But trying to implement these criteria doesn’t mean you should go off-brand. Consider maintaining brand consistency with your campaigns. It’s helpful to have your various channels drive home the same message with your customers as Inconsistencies can hurt your efforts.
Monitor Performance
You’ll need to keep tabs on your social media metrics, as such data is crucial to measuring current impact and optimizing future campaigns. So what statistics help you to determine marketing success?
Engagement Ratings
Audiences interact with videos in different ways; they watch the full-length, exit early, or skip through to points of interest. Your engagement ratings provide you with this information, and brands can use these figures to determine whether the quality, length, creativity, and more are suitable for their target.
View Counts
The view counts indicate how often users are watching your video. But this metric is subjective. Social media platforms interpret views differently. For example, on Facebook, registering one requires viewers to watch your clip for at least 3 seconds. The story is different on YouTube, with this platform requiring at least 30 seconds.
Share Counts
How well is your video resonating with your target audience? The share count can give you an idea, as it displays the number of times users shared your content with their friends or the public. A large count on this metric indicates many people found your video interesting and felt the need to have others also view your message.
Play Rate
How many users clicked play on your video? This figure helps you identify your content’s performance on specific platforms. Many factors can influence your content’s play rate, such as length, thumbnail, and copy; you can use this data to determine performance across multiple platforms.
Many brands fall into the practice of creating clickbait images and copies. Taking this route isn’t particularly wrong, given how efficient the approach can be on your play count. But it turns harmful to your campaign if you don’t offer valuable content, hence lowering your engagement ratings.
Comments
The comment section provides an invaluable avenue to interact and receive feedback from your audience. Consider both positive and negative responses on your channels. These comments can help provide you with ideas for new content, ways to improve your product or service, and more.
How to Set SMART Social Media Video Goals?
When making a social media video with your marketing funnel serving as a basis, what criteria should you consider? Here’s everything you need to know.
-
Specific — Specify Target
Identifying and specifying your business targets is the first step to setting smart social media video goals. Define your target audience and the best platform to reach and engage this demographic. Many businesses go into social media marketing without a clear definition of their purpose, attempting to capture a general group, and the result is more miss than hit.
-
Measurable — Set Quantifiable Goals
It’s best to have measurable goals, targets you can quantify. What metrics are you tracking? And what value would you consider a success? Are you looking to hit five thousand views or across a hundred likes? You’ll need to keep track of your metrics.
The reason behind having quantifiable goals is to measure your success and impact. So, it’d be best if you track your progress. Multiple tools are available for achieving this feat, helping brands keep tabs on various stats of their social media videos.
-
Attainable — Be Realistic
Are your goals attainable? It’s best not to set the bar too high, and neither should it be a walk in the park. Find a balance, preferably one where the company’s current resources can realistically achieve within the time frame.
-
Relevant — Aligns With Brand’s Goals
Your videos should align with your brand’s values and long-term goals. The overall theme shouldn’t look alienated from your company’s objectives.
-
Time-Bound — Schedule and Consistency
How many videos do you wish to post on your channel, and at what frequency? You’ll need to draft a schedule, be consistent, and ensure you see it through ultimately. Last-minute preparations can derail your plans and prevent you from putting your best foot forward in a project. So, it’s best to create and prepare your videos early.
The Importance of Video Content Marketing
The marketing industry is unrivaled when it comes to competitiveness. No pun intended. Brands look to one-up each other and convince consumers that opting for their products or services is the best thing after pumpkin spice. How do successful brands achieve this feat?
In a digital world where the average individual consumes at least one video content per day, intelligent businesses now employ this medium in their marketing campaigns. The results speak for themselves; extensive improvement in awareness, traffic, and engagement ratings. Another plus to this marketing strategy is the ease by which brands can engage existing and prospective customers across multiple platforms, thanks to the popularity of social media sites.
Summary
As a business hoping to generate more leads and convert customers, video content is a guaranteed lead generation tool to explore. Besides helping you generate leads, relevant and fun videos are one sure way to entertain your audience.
Suppose you’re finding it hard to craft video content for your channels, you’ll need the help of a professional marketing service like Ardor SEO. Ardor SEO boasts of the best SEO marketing gurus you can think of finding across the country and online. Thanks to our team of qualified professionals, many businesses have reached numerous customers and secured top spots for themselves in the SERP by targeting local leads.
You too can share from these Internet goodies. Simply contact us today, let’s determine how best to help your brand to ensure it keeps appearing on top SERP and stays in your prospects’ faces.