Video has become an increasingly popular aspect of digital marketing and social media, with advertisers using it to engage consumers in powerful ways and brands able to deliver their message to larger audiences than ever before.
In fact, video marketing can create a 25% increase in your conversion rate, so it’s worth looking into how you can use it to boost your business’s growth potential. This guide will help you understand the benefits of video marketing and give you plenty of tips on creating effective video content.
Why Are Videos So Important for Businesses
Consumers are more engaged with video than any other form of content, and 40% said they prefer to watch a video about a product rather than read about it. As consumers rely on videos for information, businesses need to ensure that their marketing tactics align with how customers want to be informed.
And when it comes to choosing between text or video, there’s no competition; 86% of video marketers say video has been effective for lead generation. This explains why leading social media platforms such as TikTok are entirely video-based. Check out the following facts about the popularity of videos and what consumers want to see:
- 95% of customers find video helpful when researching a product
- 90% of consumers are more likely to buy from a brand after watching a video about it
- 72% of customers prefer to watch videos over reading text when learning about a new product or service
- 65% want businesses to create more video content for them to watch online
- 55% say they’re willing to spend more time on brands’ websites if they had interesting and entertaining video content there
- 53% say that adding video to their website makes them trust a company more
- 50% want companies to send more emails with interesting and useful videos in them instead of plain text-only messages
- 46% consider product demonstrations produced by brands as one of their top ways to learn about products before purchasing
- 39% like seeing behind-the-scenes footage about how a business works, and 38% enjoy seeing footage from events or conferences related to their industry
- 37% have watched video testimonials from previous customers
- 31% have watched a video created by an employee of a company they were interested in doing business with
- 29% have watched an instructional video made by an employee at said company
- 25% want live customer service chat options on sites that include video tutorials and other educational materials
- 24% feel comfortable buying something only after watching a video review of it first
- 19% wish companies created videos just for them, answering their specific questions, talking about their needs specifically, and addressing topics relevant to them
- 18% like seeing video updates about what is going on inside companies they do business with. 16% love being able to see pictures and videos taken inside facilities where products are made (and being given a sneak-peek into production methods)
- 15% really appreciate being able to connect directly with support via live video interaction
There is no right way to shoot a compelling business video. All that matters is that it conveys your brand’s message.
Why Can Even Small Businesses Utilise Videos in Digital Marketing?
For a very long time, established brands had the upper hand in marketing. Channels like social media did not exist, which made it extremely hard for small businesses to enter the market and survive in the market.
Now, marketing has become much more accessible and cheaper; thus, giving all brands an equal opportunity. Even if you don’t have Hollywood-level talent or a professional studio, free video editing software and a good smartphone make it possible to produce high-quality videos.
Tips To Get Started
Here are four tips for you to consider:
Start small
A couple-minute video will take a lot less time to make than, say, an hour-long webinar. Plus, you don’t have to fully edit a short video; just write a script and record it, so you have something to work with.
Commit to post weekly videos (or at least monthly)
Consistency is important to keep your target audience engaged and repurchase from you.
Keep it focused on what your audience wants rather than what you want/think they should want. Your goal shouldn’t be directly promoting your product or services; if people like what they see in your videos, there may be plenty of room for product placement later.
Watch competitor video content
Binge-watch YouTube and Vimeo channels related to your industry—either as research for brainstorming topics or for inspiration for what kinds of subjects to talk about in your own content. When you’re done watching these long-form shows, ask yourself: why did I enjoy them? What kept me engaged while they were playing? How could I apply those lessons to my business or videos?
Video Editing Software
When creating and uploading video content, it is important to use software that does not degrade the quality of your video. There are also other factors to consider, for example, compressing your video files to ensure that they upload on certain online platforms (in order to stay within the maximum video size limit). To use an MKV to MP4 converter, click here.
You can also use the following video converters that offer fast conversion speed, good quality, and a variety of other features:
Final Words
Even though organic views aren’t as important to SEO, video marketing isn’t just a passing fad. The fact is: video advertising works. Consumers now watch an average of 100 million hours of videos every day—on their phones alone. This means more people are watching short videos on mobile devices than they are full-length TV shows—not to mention spending more time with them too! This trend has been on the rise ever since it was introduced, making it an opportunity for marketers to profit from.