A career in commercial real estate can be incredibly lucrative, but only if you know how to secure clients. Getting clients willing to lease or buy your commercial property is the main hurdle to success. To become successful in this field, you need to master how to get real estate leads consistently.
Thousands of potential tenants and investors are always searching for the best commercial real estate deals. All you need is a solid real estate marketing strategy to help you reach as many potential clients as possible. Whether you represent and renegotiate commercial office space leases for law firms like Jeff Tabor Group, or represent both the tenants and landlords, you need the right strategy to secure clients and grow your business. Here are some great tips to help you attract commercial real estate clients:
Create Your Own Website
Having your own commercial real estate website is a great way to attract potential clients. That’s mainly because most clients nowadays rely on the Internet when looking for commercial properties to buy or lease. You need to build your online presence by creating a website that details your expertise and services to clients. Your website should have a responsive design and be optimized for mobile. There are many custom landing page builders online that you can use to customize and optimize your landing page. This can help you get more commercial real estate leads who visit your website from other sources.
Use search engine optimization (SEO) techniques to help your site rank on the first page of Google search results. This will make it easier for clients to find your website. Be sure to include digital content on your website since that’s what grabs most clients’ attention. That includes drone photos, 3D renderings, and professional photographs.
Start a Blog
Today, many people don’t trust ads and often use ad blockers to avoid them. Instead, people want content that’s not only interesting but also informative and relevant. Create valuable and engaging content to share your knowledge and expertise in the commercial real estate market and establish yourself as an authority.
Writing blog posts gives you a chance to build credibility, establish your brand voice, and attract potential clients. Share your content on your social media profiles to reach a wider audience. Your followers can also share the content on their social pages, helping you get more leads and increase your bottom line. You also connect with potential clients when they comment on your blog posts.
While certain techniques like gated content can help you grow your email list, sharing your knowledge for free can help build your reputation as a trustworthy and valuable source.
Leverage Social Media Marketing
Social media marketing is one of the most effective and inexpensive ways to promote your business and generate leads. The best social media platforms to advertise your services and connect with potential commercial real estate clients include LinkedIn, Twitter, Facebook, and Instagram.
Use social media to share updates on your business, latest deals, and new properties with prospects. You also get an opportunity to cater to the needs of your prospects by sharing informative articles with actionable advice with them. Take the time to create high-quality content like short-form videos and articles to educate your followers and help them reach their goals. Sharing content that speaks directly to your prospective clients on social media can make them want to do business with you.
Promote yourself on Major Commercial Databases
Commercial databases let you put yourself in front of thousands of potential clients. Promote your services on these sites by creating a profile that details your specialties, resume, contact information, and other important information. This is an effective way to secure commercial real estate clients since most research online for the right real estate agent.
Connect With Other Commercial Real Estate Professionals
Join different commercial real estate associations to connect with other professionals in your field and build your network. Through these connections, you could learn better ways of finding clients, and it also creates opportunities for referrals.
Endnote
Unlike residential real estate, the commercial real estate industry is highly competitive and challenging. However, with a little effort, time, and creativity, you can attract many potential clients.
From creating your own website to posting and advertising your services on social media, implementing the marketing tips mentioned above can help you connect with and secure commercial real estate clients. This way, you can boost your business bottom line.