These days, podcasts are one of the most popular forms of digital entertainment, with the majority of adults listening to at least one podcast regularly each week. Podcasts are one of the best ways for companies, brands, and digital creators to make content for their audience to promote information or just create an entertaining show in a unique format.
If you or your business has recently started a podcast, it can be difficult to determine how to promote it to garner the attention of the widest audience possible. Whether you’re an interior design company looking to educate your audience about custom-made bathroom cabinetry or a social media mogul sharing advice on the industry, reaching your target demographic of podcast listeners can be tough, with so many shows saturating the market. Keep reading to learn a few easy ways to promote your podcast that are sure to bring you success.
Promote Your Show on All Social Media Platforms
One of the most effective ways to promote your podcast is by sharing it with all of your personal and professional social media accounts. Attach a link to your newest episode to a pinned tweet, and include the link in your Instagram bio so that potential listeners can easily access it at any time. Also, maintain a consistent social media presence so that followers or potential followers are more likely to see your posts.
Transcribe the Audio
To make your podcast more accessible to a wider audience and to improve its searchability on google, try transcribing the audio and making it available on your website or social media accounts. If you don’t feel like transcribing the audio yourself, you can hire professionals to do it for you at a reasonable price. This will draw in more listeners and make your show more accessible to and enjoyable for a larger group of people.
Encourage Reviews
Listener reviews and top ratings across streaming services increase your visibility on these platforms and give potential listeners a reason to tune in. Encourage existing listeners to leave positive reviews by reading reviews on the show; if a listener thinks they will be included in an upcoming episode, they are more likely to leave a review. Alternatively, you could do a contest or giveaway on your social media page in which a listener review or rating is required to enter.