Marketers have joined the remote working revolution. Search Engine Journal has reported that there has been a 177% rise in the amount of marketing job positions in remote working positions, showing clearly the movement of the marketing world towards the remote working sphere. Part of the reason that this move is so well accepted is that marketers have a lot to gain from immersing themselves in the spirit of home working. Industry vital indicators show that remote working is a significant priority for many modern digital workers, and that means opportunity for businesses.

Understanding the home office

Workers are happier when working from home. According to TechRepublic, 67% of employees are happier when operating from their home – but this isn’t as simple as just being in the building. A psychologically positive space for work demands an optimized space, with the right equipment, an ergonomic setup, and a focus on productivity is key. Marketers working remotely will experience this, and that can filter into efforts – how can campaigns directed at remote workers encompass these needs? What benefits to their wellbeing can the business offer? Being involved in the remote working process provides huge insights.

Embracing local search

Working from home has provided employees with the opportunity to help local businesses with their customers. According to Forbes, consumer markets including in the UK have seen huge rises in the number of local consumer interactions – up to 59% in some places. Local search is something prized by SEO marketers and something which is essential in the modern business climate. Again, being actively involved in local search and generating a good knowledge of the local business ecosystem is a big benefit to marketers.

A happier consumer base

Remote working makes people happier and healthier – the worker, and society as a whole. With that, marketers will find a market that is easy to engage with, in addition to experiencing benefits within their own life. The benefits of creativity, and the flexibility this creates, cannot be underestimated in terms of its value for marketing campaigns.

Happy, healthy, and engaged customers are a dream for creative marketers. Being immersed in that world enables the marketer to get into the headspace of their target audience, and make greater gains. What better way to tell an organic and natural story than to be part of it yourself.