Marketing automation is no longer a novelty in the business world. And in spite of its multiple benefits (proven), there are still companies that don’t see it as the right solution for their needs. In addition, many small and medium-sized businesses don’t feel ready for automation.
While it’s true that the implementation period can be a bit difficult, all businesses can benefit from automation marketing when done right. So, if you’re currently trying to figure out if your organization is ready for this step, we put together a few tips to help you make an informed decision.
Signs Your Business Can Benefit from Marketing Automation
According to a 2020 survey, marketing automation was the second most effective digital marketing technique worldwide. That’s because automation tools help marketers get rid of redundant, monotonous tasks that don’t require any creativity and often kill productivity.
For instance, automation tools can help with getting leads, scheduling posts for social media, email marketing campaigns, and even ad campaigns. Plus, by letting these tools do the job, you can provide a more authentic and personalized user experience, which leads to increased customer satisfaction.
In short, if you find yourself wasting time with manual and redundant tasks when you could spend that time focusing on lead generation, then you are probably ready to work with marketing automation.
How Can Marketing Automation Tools Help?
We keep saying that automation tools come with a plethora of benefits, but what are they exactly? How will these tools impact your business (especially if you are just starting) and activity in the short and long term?
Here are some of the most important ones:
Increased Conversion Rate
No, marketing automation software can’t replace the tools designed to help with your conversion rate, but by improving the productivity and efficiency of your team, it provides a boost to your existing efforts.
In short, automation tools take over repetitive tasks, which allows your marketing team to focus more on the tasks that matter (such as better conversion rates). Plus, you can use automation to track leads’ behavior and understand if they show interest in a specific campaign or approach.
Increased Personalization
Customers nowadays want to feel heard and seen by their favorite brands, which is why all successful marketing campaigns use a high degree of personalization. But this cannot be achieved without a reliable marketing automation tool with features for segmentation and reporting.
That’s why it’s important to choose your tools with future needs in mind (for instance, if you don’t have an email list at the moment but plan on building one). For more on types of solutions and features, check out Leadfeeder’s list of marketing automation tools.
Data Management
As your business grows, it will become increasingly difficult to keep track of your customers’ needs and preferences and your business partners’ requests. Plus, you also have to manage more employees and deal with a whole new level of challenges.
Considering all these, marketing automation tools are a great way to bring some order into the chaos produced by the manual processing and tracking data.
Automated tools are designed to keep track of various key indices and follow their progress over time. Plus, you can customize a tool’s tracking behavior and have it focused on indices that are important for a specific campaign or activity.
So, Are You Ready for Automation?
In short, if you find yourself drowning in manual data processing and redundant tasks, it is time to think about marketing automation. The right platform can save you and your team time and energy, creating more room for creative tasks. Plus, it provides valuable insight into your customers and leads behavior when interacting with your products and campaigns.