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With more people setting up online businesses, competition has become increasingly stiff. As a result, every business looking to stand out and rank high on search engines like Google must implement a top-notch local SEO content strategy.
A good content strategy involves many things, including market research, understanding your target customers, and creating helpful content to solve their problems. While it might take some time and effort to get ahead of established brands, there are several things you can do to push your brand and attract a significant amount of leads.
Keyword research is the first step to crafting a great local SEO content strategy. Identifying the right keywords will help you get your local organic traffic through the roof, as you will know what words and phrases to use when creating content to target the local audience.
You can use several tools to conduct keyword research, such as Soovle, SEMrush, and Google Keyword planner. Such tools will help you determine how often your audience searches for specific keywords and identify keywords with the most competition.
However, even with the use of keyword research tools, keyword research can be challenging. So you might want to contact an SEO specialist if your hands are full or if this is not something you want to do.
Craft Top-Notch, Relevant Content
While keyword research is essential, it’s never enough. You must create high-quality content to help you rank well for your keywords.
Quality content must be original, readable, informative, and engaging for your audience. It should also focus on trending but evergreen topics whose relevance can last for a lifetime. Such topics are more likely to keep driving traffic to your website for years.
Moreover, you can get creative with your content by writing about local events, business updates, guides and attractions, local scholarships, and trends relevant to your industry.
Optimize Your Website for Local SEO
Incorporating local SEO best practices into your website is another excellent way to improve your content, increase relevancy and keep readers on your site longer.
An excellent way to optimize your website is by including the name of your city and state in the titles of your content, meta tags, and meta descriptions. You might also want to add your name, address, and phone number (NAP) to every website page.
That way, your website will be better placed to rank higher on local search results because of the increased relevance of its content, thus attracting a significant amount of local leads.
Leverage Social Media
Social media marketing is one of the latest and most powerful advertising methods available for businesses today. And with most social media sites making it possible to connect with the people nearby, it’s now easier to link up with potential local customers.
However, to be successful on social media, you must ensure you use visuals such as images and videos, as they have a higher chance of capturing your readers’ attention. You can also take advantage of hashtags, especially on platforms like Instagram, to boost the reach of your posts.
Create a Blog
There is more to attracting visitors to your business than setting up web pages. With many people flooding search engines every day looking for answers to their problems, you can become helpful by creating a blog and populating it with quality content that answers their questions.
But remember, when creating a blog, it shouldn’t look like you are marketing your business directly. This is because not every visitor on your website wants to make a purchase, and complete self-promoting can be a total turn-off.
Ideally, your blog should have general content related to your industry. However, regardless of the topic, your blog must be super informative and easy to read if you want to emerge as an industry authority and attract leads.