Marketing crypto projects can be challenging since you have to target both connoisseurs and people who may know little to nothing about crypto. You can’t market cryptocurrencies like any type of product either. The crypto niche is one of the most competitive on earth, which means that you’ll have to outbid other advertisers on paying platforms. And the sheer number of projects being released will make it tougher for your project to stand out.
That doesn’t mean that all hope is lost, however. If you’re ready to look at many different methods and executive them properly, then you could get a lot of visibility for your project fast and for a reasonable cost. Let’s take a look at some efficient marketing strategies for crypto businesses.
Inbound Marketing
Inbound marketing resembles content marketing in many ways but is more strategic and focuses on guiding different audiences to your product by building carefully crafted content funnels.
These funnels can meet at certain points, but introductory pieces have to address specific groups. You can have content for people who know crypto in and out and already understand the problem you’re trying to solve, and a few pieces for people who may either not be aware of the problem, or don’t understand it.
You can then create content that will effortlessly bring them to your project and only start pushing once they’re near the end of the funnel. You also have to make sure that you monitor your funnels while constantly testing until you get the best results.
Content Marketing
You must have great general content on your blog, other people’s blogs, and on other platforms like YouTube, Instagram, and Facebook. You could speak on things like the current price of Ethereum, for instance, which you can easily find on sites like OKX.com, or give your opinions on recent news in the industry. Just having a presence and being knowledgeable will bring exposure to your brand and make you look like an authority.
Connect with the Community
The more you’re involved with the community, the more you’ll have the chance to introduce your project. And you don’t have to spend a dime for the exposure either.
You could simply start posting regularly on relevant subreddits, but make sure that you focus on helping specifically. It would also be a good idea to get active in comment sections on YouTube. This is an underrated way to make a name in the community and could bring lots of people to your channel.
Work with Influencers
If you have the money to hire top influencers, do so, but know that you can get tons of visibility by working with mid-tier influencers as well. Pick a good influencer agency that specializes in crypto influencers and you’ll be able to choose from a wide selection of personalities and content creators. You’ll then be able to choose which ones offer the best value for the price and would be the best suited for your project.
All of these strategies could allow you to build your brand and attract more attention to your crypto project. If you follow them correctly and are consistent, then there’s no reason for your project to not at least get some traction.