Generating leads through LinkedIn ads translates to obtaining more leads and growing your business online. LinkedIn lead generation ads allow you to capture high-quality leads and also customize your ads. Consequently, this LinkedIn lead-generation ads guide discusses tips for running lead-generation ads successfully.
Tips for Running LinkedIn Lead Generation Ads
#1 – Make an Attractive Offer
A tempting offer is the first step towards driving success with lead generation ads. However, your leads can only input their information if they first click on your ad.
Before making an offer, determine your target audience’s needs and what they want to gain from your business. For example, is it an ebook, an event, or do they want to sign up for a newsletter?
After determining what your audience wants from you, the next step is to think of how to create tempting offers. An attractive offer should include information that can catch people’s attention, get them to click on the ad, and submit their information.
#2 – Balance the Information on The Form
Making your lead generation ads forms long is a huge mistake. Even if your offer is excellent, asking for too much information can discourage your audience, and they may not complete the form.
People like to fill out forms quickly and move on; they don’t like spending too much time on them.
Consequently, it would be best to find a balance with your forms. Don’t ask for too much information, and don’t ask for too little, either. You need enough information to build a customer profile.
Although it may take some experimenting, it is best to test your ads to see the form fields that generate the most responses. Generally, lead generation forms with fewer fields get more replies. However, the number of fields in your form depends on your audience and campaign goals.
Nevertheless, finding the right balance for your forms helps you generate more quality leads for your business
#3 – Commit to Your Lead Generation Form
Your landing page is your form submission page when you use LinkedIn ads for lead generation. Although there isn’t much room for customizing this page, ensure you add value to your form page.
You want to ensure that your form page has a title and information about your ebook, event, or whatever you are advertising. So, whenever someone clicks on your ad, they can see these details on your form page. Remember that this page is your last attempt at selling your audience reasons why they should act.
Summarily, keep your form straight to the point but with enough information to convert your audience.
#4 – Integrate Your Customer Relationship Management (CRM) Program
If you use a CRM program, try integrating it into your advertising campaign.
When you integrate your CRM, you don’t have to export leads manually. Instead, you can transfer the leads directly to your CRM and manage them better.
For instance, linking your CRM to your LinkedIn account can help you send a follow-up email when a user submits a form. This is ideal instead of waiting a few days to send the follow-up email after manually exporting your leads list.
#5 – Give Your Audience Multiple Channels for Accessing Information
Regardless of your offer, making access to information easy for your audience after signing up is ideal. Some people may have time to visit your site or download your ebook. On the other hand, others may not.
Therefore, creating multiple ways for your audience to access information is best.
For instance, if you offer an ebook, you can let leads download it immediately after signing up, get it through their emails, or receive a text to download it later.
Furthermore, if your offering is event signup, you can include signup information after the users complete the form. You can also send them a follow-up email alongside the invite and more details.
Giving your audience multiple ways to access an offer gives them a positive impression. Thus, they will associate with your brand positively and are likelier to interact with your company in the future. They may even become your clients.
#6 – Monitor Ad Performances
The last tip discussed in this guide is monitoring your ad performance. You can drive better results by following and analyzing your lead generation ad’s performance.
When monitoring your ads, note how many leads you are getting and the number of people who click the ad compared to the ratio of those who submit the form.
Furthermore, observing your ads help you see where your ad is not performing up to expectations. For instance, you may get a few clicks despite getting a ton of impressions. This means you are not targeting the right people, or your ad copy is not catching your audience’s attention.
In addition, you may notice that some people click your ad but do not submit their information. In this case, you may need to revise the form and ask for less information. Generally, monitoring your LinkedIn ads helps drive better results and enables you to obtain more valuable business leads.