Keeping up with the latest marketing strategies can be challenging, especially when it comes to digital marketing for websites and blogs. There are always new updates to Google algorithms that can affect organic traffic. Fortunately, some of the best marketing strategies in 2023 are the same ones that have remained effective for years. So, in today’s guide, we are going to look at 5 strategies for marketing your blog in 2023!
Contribute On Other Blogs
If you are trying to carve out a niche for your blog, you need to establish yourself as some kind of authority. Whether you post content about electronics or movie reviews, people need to understand (or at least believe) that you know what you’re talking about. One of the best ways to increase trust with your target audience is by contributing to blogs related to your niche. Not only will this help you build a larger audience, but it could also be a good opportunity to create links back to your blog.
Run More Than One Website
If you just operate a blog in your free time, adding more websites may not be feasible. For example, you might be trying to juggle a regular 9-5 job, your blog, and even moving to a new home (in which case you should contact Black Tie Moving). But if you do have the time and bandwidth to take it on, adding more websites to your portfolio can help you build a network of backlinking sources for your primary blog.
Stay Active and Consistent On Social Media
Even though social media is an ever-changing landscape, it still remains one of the best and cheapest ways to market virtually anything to a larger audience. By creating a Facebook page or Twitter account, you can start finding people interested in your content within minutes. As you build an audience on social media, people will come to have certain expectations about when and how you should post. This is why it is very important to stay active and consistent. Ideally, you should post around the same time each day or week, while also keeping the tone consistent in all of your posts.
Maintain an Email List
Email may feel old-fashioned, but the fact is that more people rely on email than ever. It is most common for students and working professionals, but people use emails for a lot of different reasons, from tracking packages to keeping up with old friends. So, continue building your email list, even if it seems like it’s not as effective as it used to be. Ultimately, it will help you build and maintain a strong audience for your blog.
Focus On Shareable Content
It’s not always enough just to be active on social media. You also need to create content that encourages people to share it with others. They may choose to share it on their social media pages or even their own websites. Either way, it helps get the word out about your blog and encourages even more people to become regular visitors.
Did you like this guide on 5 strategies for marketing your blog in 2023? If so, be sure to check out some of our other articles on 60 Second Marketer today!