Launched from a garage in 1994, Amazon has become one of the world’s most profitable companies. And this champion of success can help you to reach the top of your game, too.
Are you keen to reach a wider audience and boost your sales? Consider these 5 benefits of selling your products on Amazon.
Build A Reputation With An Experienced Brand
UK-born New Zealander Sophie Howard is the Amazon Selling Queen, with a 7-figure e-commerce business on Amazon. The founder of the Aspiring Entrepreneurs brand, she shares her expertise and tips for success in podcasts, a book, as well as a course about publishing on Kindle.
She is often quoted as the top success story among Fulfilled By Amazon (FBA) companies. But while she does seem to have attained much success by selling her courses, there is little evidence that her business success through her FBA company is as wonderful as claimed.
Whether or not this entrepreneur has been entirely honest about her business success remains to be seen. However, she does appear to have useful and insightful knowledge to share in her courses. And so, thanks to Amazon, she is a well-known name.
Selling your products on Amazon might not turn your start-up into a 7-figure generating business overnight. But it will allow you to reach more customers, make more sales, and market your brand. And with the reputation of such a giant in the online shopping world, you’re guaranteed to see profits.
Reach More Customers And Raise Your Conversion Rates
To sell more products, you need to reach more people. There are several ways to do this. You could enlist the services of an affiliate marketer. You might start a social media campaign or partner with a social media influencer. But as a social channel rather than a commercial one, it fails to drive conversions as e-commerce platforms do.
The more people you can reach online, the better your conversions and sales will be. It’s simple mathematics. But very few companies have the wide reach that Amazon does. There are more than 300 million active account holders on the Amazon platform.
That means you’ll have access to many millions of potential customers when you decide to sell your products on their website. It’s the easiest way for smaller, lesser-known businesses to increase their customer base exponentially.
Affordable Even For A Start-Up On A Tight Budget
Amazon offers both companies and individuals the chance to make big money with very little initial cash outlay. Individuals only pay a fee once they make a sale. And Professional Seller’s Accounts for businesses are very affordable when all the benefits are taken into account.
Amazon is the first stop for nearly 90% of online purchases. That’s repeat business that you can’t afford to ignore.
When compared to the potential boost in sales, there’s no reason not to take the plunge. Few business decisions will yield such high results for such a small investment.
Packing And Shipping Are Made Easy
One of the most time-consuming tasks for any business selling goods online is the picking of orders, packing, and shipping of goods. And when something goes wrong, your reputation could be on the line.
With online reviews playing more of a role in customer satisfaction in recent years, you don’t want to risk even the slightest dent in your company’s reputation. But when you sell your products on Amazon, that doesn’t pose a problem anymore.
With Amazon’s Fulfillment by Amazon (FBA) system, all you need to do is get your products to their warehouse. They take it from there, handling all the packing and shipping on your behalf. And they accept responsibility if anything goes awry during the shipping process.
There’s Less Admin And The Customer Service Is Streamlined
While website landing pages can lead to high conversions, asking for contact data on your landing page can be problematic. It’s a pet peeve for many internet users. And while keeping track of site visitors may be a reliable way to promote yourself and garner sales, it’s not an easy road.
Do you lack the staff, resources, or expertise to keep track of constant changes to customers’ details and customer service queries? Don’t you wish you could just make all that admin someone else’s problem? Is a more efficient customer service process something you want?
You can answer all these needs when you sell your products on Amazon! That’s because, as a top e-commerce company, they already have everything in place to facilitate customer requests, queries, or complaints. They can handle customer details and any changes to that data.
You’ll avoid all that stress by leaving the details up to Amazon. And by saving all that time, you’ll be able to focus on other internal business processes to grow your company.