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Working with a white-label agency partner is an excellent strategy to scale your business, access expertise your team does not have, acquire new customers, and keep existing clients happy with minimal investment and effort. However, picking the right partner to work with can take time and effort with the influx of white-label agencies. For this reason, you must conduct extensive research to team up with an agency that aligns with your company’s needs. If you are considering working with a white-label agency, here are seven factors to consider when hiring to make an informed decision.
- Services provided
The first thing to consider when hiring a white-label partner is the services the agency offers. Most white-label companies provide a complete end-to-end solution with various services, while others specialize in different niches, including advertising and social media management.
Be sure to consider the type of services your organization provides to choose a suitable white label agency partner. For instance, if a company’s most significant offering is Facebook advertising, do not partner with an agency specializing in content marketing, no matter how reputable or great the organization looks. You should work with an agency with expertise, tools, and experience in the services your organization offers.
- Communication
The last thing you want is to work with a white-label agency that keeps you waiting for days or weeks without a response. For this reason, look for a whitePPC partner with a structured and transparent communication system to keep you and your customers informed at every process step. An agency that provides multiple communication options should be at the top of your list.
- Knowledge and experience
Most potential white label agencies will often present themselves as experts in their offering. Conduct research and hold in-depth conversations with prospects before hiring to determine how much specialty knowledge a company has. You should also evaluate the years a company has been in business, how many times it has been successful, and the type of clients the agency has partnered with. This will help you zone in on a white label agency partner with relevant knowledge and experience.
- Agency’s reputation
An excellent way to gain insights into the quality of a potential white label agency’s services and the kind of relationship you will likely have is by checking the company’s reputation. What do the company’s previous clients say? Do they have good experiences, or are there numerous negative reviews?
Be sure to research to have an informed idea of the agency’s services. You could check customers’ testimonials, reviews, and portfolios to determine a white label agency’s reputation. Avoid companies with multiple complaints about missed deadlines, among other issues. Instead, partner with an agency that has nurtured an excellent offline and online reputation.
- Project management
Project management involves initiating, controlling, executing, and closing the team’s work to meet particular success criteria or achieve specific goals within a specified timeframe. Be sure to determine the white label agency’s work process before partnering to ensure it aligns with your needs. This will ensure the agency can achieve your project goals regardless of constraints.
If you partner with a white label PPC agency with poor project management quality, you will experience difficulties winning new clients, among other issues. Look for a company that showcases technical expertise, excellent chatting skills, team building, and calmness under pressure to ensure effective project management.
- Pricing
Knowing how much you are willing to spend before hiring is best. This way, you can compare different white label agencies’ pricing to choose a company within your budget. With that being said, do not opt for the cheapest solutions in the market, as you could end up compromising on quality. Instead, choose a company that charges a reasonable amount for services provided.
- Scalability
Like other business owners, you expect your company to grow or expand its operations over time. For this reason, you should hire a white label agency that can scale with your organization. While a smaller agency may be affordable at the moment, it may not have the required capacity to manage the type of volume you want a whitepartner to handle. An ideal agency should have the expertise, tools, and enough staff to address the growing demands of your business.
Endnote
A white label PPC partnership is critical to your business’s success. Be sure to consider the services provided, knowledge and expertise, pricing, scalability, reputation, communication channels, and project management to hire the right whiteagency partner.