Brand awareness is an essential part of your business’s success. It helps you to become embedded into consumer lifestyles and purchase habits so that they don’t have to think twice before becoming a customer — time and time again!
There are many creative ways to improve your brand awareness. But before you get started, be sure to track your efforts so that you can determine their ROI!
- Create a mascot
Creating a mascot is one of the most creative ways to improve brand awareness. These characters can appear on billboards, TV commercials, and social media posts.
When designing your mascot, consider its personality attributes. These include facial expression, posture, and shape.
For instance, a round character symbolizes sweetness and gentleness, while a sharp-edged or angled shape portrays a wicked character.
Before designing your mascot, it’s important to consider how you want it to interact with your audience. Will it be funny, sarcastic, sweet, relaxed, surprised, happy, angry, etc.?
- Host an event
Events are a great way to promote your brand and reach new audiences. They can also provide opportunities to build relationships, boost morale and increase customer retention.
Hosting an event is one of the best ways to improve your brand awareness and build a reputation for being innovative and creative. This is because it allows you to connect with people in a fun and memorable way.
The event could be held in person or online, but it should be an experience that people will remember for a long time. It should celebrate your brand’s personality and what it stands for. For example, if your company is offering services of guards for fire watch, then you should hold an event to make people aware of why fire watch guards are important.
To ensure your event has the highest impact, consider incorporating polls into the content to help attendees understand what they want from your brand and how to get more information. This will create a better and more meaningful experience for them and encourage them to continue discussing your business.
- Create a giveaway
Creating a giveaway is a great way to build brand awareness and drive traffic to your website. It can also increase sales as people who win the giveaway will be more likely to purchase your products in the future.
The first step to a successful giveaway is to identify your goals and determine what you want the results of your campaign to be. A clear set of objectives can help you design an effective giveaway campaign while maximizing your marketing budget.
When establishing the rules and entry methods for your giveaway, keep them simple to encourage participation. This includes eligibility requirements, duration, and how winners will be selected. It’s also a good idea to offer participants multiple ways to enter your giveaway. These may include email sign-ups, social media follows, or referrals.
- Create a blog
Creating a blog is one of the best ways to improve your brand awareness. This can be time-consuming, but it is one of the most effective ways to boost your online presence and gain instant exposure on social media platforms and search engines.
It is also a great way to engage with consumers and build relationships that can eventually turn them into clients. This is done by writing content that helps people understand your business and connects with you on a deeper level.
Another advantage of blogging is that it can help establish authority in your industry and get your company ranked higher in search results. This will lead to more traffic and leads for your business and, ultimately, more customers.