Mobile app design has come a long way since 2007 Apple Worldwide Developers Conference. That’s when Steve Jobs introduced us to the iPhone for the first time, and permanently changed the game for mobile app designers and developers. 

Mobile apps are now an integral part of our lives. According to Forbes, we installed 37 billion apps in the first quarter of 2022, an 11% increase from 2021. By 2023, mobile apps are expected to generate over $935 billion in revenue. These impressive figures clearly explain why it is so critical for app’s success to follow trends of mobile app design.

So it’s not surprising that designers and developers need to ensure that their custom mobile applications stand out in a crowded market. Design trends change rapidly, and it’s essential for designers and developers to follow them to meet changing customer expectations.

In this article you’ll dive into the world of Top-9 Mobile App Design Trends and define the key reasons to follow these trends. 

Why Should You Keep Pace With The Ever-Evolving Design Trends Of Mobile Apps?

If you do not follow the latest design trends of mobile apps, the success of your mobile application will be up in the air. Creating a mobile product modern and user-friendly is a challenge, but it’s worth it for the following reasons:

  • High user engagement. Creative and trendy mobile apps are eye-catching and recognizable. You will not need to organize expensive advertising companies for your mobile product – a modern application will attract enough attention anyway. 
  • Lead the market. Modern trends will be the key to the success and prosperity of your application. Best product – best reviews. 
  • High profit. A mobile application corresponding to the latest trends not only draws the user’s attention, but also leads to download indrese.

Top-9 Mobile App Design Trends to Lead the Market in 2023

Now you are definitely thirsty for discussing the top 9 mobile app design trends that are expected to dominate the industry in 2023, aren’t you? So let’s get started! 

1. Neumorphism

Neumorphism implements a minimal colour palette with some shadows, lighting and geometry.  It’s a minimal aesthetic with simple color palettes, but it also has depth and dimensionality. By embracing neutrality, it  delivers an unencumbered user experience. 

2. Neo-Brutalism

Neo-Brutalism still places heavy emphasis on flat, overlaid imagery, sharp edges and grotesque typefaces. It adds a hint of rebellion to your designs and subverts a “clean” aesthetic by removing any stylized features that look overly polished. Neo-Brutalism won’t suit every project, so probably it’s best to make sure that your users will understand and appreciate this flatulent approach.

3. Glossy and Transparent Elements

Glossy and Transparent Elements help to demonstrate depth in design and focus the user’s attention on certain elements. Such elements look very stylish, new and unobtrusive.

4. Augmented Reality (AR)

Augmented Reality is expected to become more prevalent in the coming years, especially in eCommerce apps. AR technology enables users to virtually try on different products, which provides a more immersive buying experience.  

5. Chatbots

Chatbots are becoming a ubiquitous feature in mobile apps, and the trend is expected to continue in 2023. They provide a seamless way for users to get help or answers to their queries without having to go through customer support. Chatbots make your business 24/7 available, which improves customer engagement.

6. Passwordless Login

Now a user can forget about the problem with remembering the password. Users can impeccably login into apps through facial recognition or through fingerprint sensors. 

Safe and user-friendly – no wonder why this feature is in trend. Undoubtedly, we’ll see more passwordless login methods like voice drive this trend in the future.

7. Voice User Interfaces (VUIs)

Voice User Interfaces (VUIs) are now more prevalent, thanks to virtual assistants like Siri, Alexa, and Google Assistant. This feature allows a user not to overload the brain with a plethora of information. And its hands-free approach is beneficial when handling a smartphone is disallowed or dangerous, f.e. while driving a car.

8. Unusual Typography And Unconventional Text Alignment

Unusual Typography gives your design a refreshing look and draws the user’s attention. There is no need to be afraid to combine fonts in the craziest and non-standard way.

Unconventional Text Alignment goes hand in hand with experimental typography. Be brave to break conventions and create vertically or diagonally aligned texts when designing text within your app. 

9.  Foldable screens

Despite the early setbacks in foldable screens, it’s hard to ignore their potential as a game-changer in mobile app design. By 2023, more smartphones will have foldable screen options, which opens up a whole new realm of design possibilities. Apps can now take advantage of the extra screen space and create a more immersive experience for users. This is a real creative challenge for mobile designers!

Bonus Trend – colors! 

Color is a significant component of mobile app design. Color sets the mood, places accents, holds the user’s attention and prevents eye strain.

What colors will be popular this year? Here are our predictions. 

  • Colors Inspired By Nature

They include greens, beiges, and browns. These colors are calm, serene and soothing. They bring us closer to nature and remind us that natural simplicity is amazing.

  • Pastel Colours

They have a pleasing and calming effect. A modern person is like a hamster in the spinning wheel, having a whirlpool of affairs. No wonder that people adore the unobtrusive harmony of the pastel palette that relaxes and soothes. 

  •  Gradient Colour

It’s an extremely versatile trend – you can go beyond the choice of colors and apply your creativity in full, combining a variety of shades to add more depth and value to your design. 

  • Dark Mode

Dark Mode is not a new concept, but it’s still very much in trend. A recent study shows that 81.9% of smartphone users prefer dark mode. Not only does it reduce eye strain, battery consumption and prolong the life of smartphones with OLED, it also adds a touch of elegance and sophistication to the app.

To Sum Up 

Today, users need literally a few seconds to understand whether they like the application or not. Therefore, it is critically important to adopt mobile app design trends. Thrive, innovate and be in trend!