Legal Aspects of Running a Small Business

Starting a small business goes beyond choosing a name, services, products, sales strategies, and marketing. While they’re the more prominent and exciting aspects, there are other factors to consider as an entrepreneur.  One significant area of concern is your...

Dogs in Advertising

Using dogs in commercials often sparks viewers’ emotions, building trust for the business, regardless of the actual marketing message. Whether they love dogs or not, most viewers feel at ease watching animal-centered ads.  Brands in various industries, from cars...