by Guest Author | Jan 27, 2021 | Marketing Techniques
During the early days of the COVID-19 pandemic, media outlets were brimming with stories of newly minted remote employees embracing creative pursuits like painting, baking or podcasting. Unchained from their cubicles, business and marketing creatives jumped on the... 
by Guest Author | Jan 24, 2021 | Marketing Techniques
This year has shown us that remote work is going nowhere fast—which means adjusting your team alignment strategies for this new way of functioning as a company. For marketing teams in companies—no matter their size—communication has become a challenge. With everyone... 
by Guest Author | Jan 24, 2021 | Marketing Techniques
As brands kick off the new year, marketers have much to learn from how consumers reacted to brand initiatives throughout 2020, an unprecedented year of cultural change. Brands were under enormous pressure to respond to multiple crises, from Covid-19 to the historic... 
by Davis Tucker | Jan 22, 2021 | Marketing Techniques
When I began my career in content marketing, I faced a problem. Businesses in my home country, South Africa, did not yet value content marketing at the same level as businesses around the world did. I was essentially trying to market my services at a fair rate to... 
by Guest Author | Jan 22, 2021 | Marketing Techniques
Last year, SEO giant SEMrush announced that it would be offering a guest post service, offering a service whose methodology is similar to the white-hat SEO techniques that many link builders use. Here’s what the company’s email announcement said: Are you interested... 