Every Friday morning, subscribers to the 60 Second Marketer e-newsletter get an email from me with a new tool, tip or technique designed to help them grow their sales and revenue.

Last week’s email received a lot of positive feedback, so I thought I’d share it with our blog readers in case they missed it.

Here’s Last Friday’s E-Newsletter:

Did you know that only 23% of first-time visitors to your website scroll down the home page?

That means 77% of your first-time visitors are missing important information if it’s located below the fold.

What This Means for You:

Try to put the most important information about your products or services towards the top of your website. If you don’t, the majority of first-time visitors will miss it and you may be missing opportunities to increase your revenue.

Here are Some Other Important Tips to Improve Your Website’s Usability:

  • People instinctively look at faces on websites. (That’s why the 60 Second Marketer home page has photographs of people as part of our design.)
  • Studies also find that if the faces in the photographs are looking at key headlines on the web page, your visitor’s eyes will navigate from the photograph of the face to the headline the face is looking at.
  • A study by the Stanford Persuasive Tech Lab found that good, simple, crisp web design increases engagement and credibility.
  • Other factors that influence credibility are: the quality of the website’s content, amount of errors, rate of updates, ease-of-use and trustworthiness of authors.
  • Research by Nielsen Norman Group found that when a website is re-designed with a focus on usability, key business metrics increased by an average of 83%.

(Side note: If you’re interested in improving your website’s usability, you might want to investigate BKV’s iMap System. It’s not cheap, but if you’re a large company that relies on your website to drive revenue, it could be worth investigating.)

Additional Articles of Interest on the 60 Second Marketer Blog:

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Posted by Jamie Turner, Chief Content Officer of the 60 Second Marketer, the online magazine of BKV Digital and Direct Response. Jamie is also the co-author of How to Make Money with Social Media.